Chapter 10
Which of the following is an example of horizontal channel conflict?
A ford dealer complainer that another Ford dealer is advertising in its territory
Large retailers like Wal-Mart have enormous channel control due to their size and power. Which type of channel arrangement does this represent?
Administered VMS
Sherwin-Williams sells its paint and other branded products exclusively through company-owned retail stores. Sherwin-Williams has established an ________.
Corporate VMS
Online marketers taking business from traditional brick-and-mortar retailers is an example of__________.
Disintermediation
Producers of convenience products typically use ______ distribution
Intensive
Full-line forcing is a practice whereby a producer agrees to sell a brand to a dealer only if the dealer agrees to sell some or all of the rest of its line. Which of the following statements is true regarding full line forcing?
It may or may not be legal
Which of the following describes a just-in time logistics systems?
Just-in-time logistics systems allow producers and retailers to carry small inventories to last for only a few days of operations
Which of the following is a reason that producers use marketing channels and channel intermediaries?
Marketing channel members are able to transform the assortments of products made by producers into the assortments wanted by consumers
Companies now use ________ and supply chain management software to help recruit, train, organize, manage, motivate, and evaluate relationships with channel partners.
Partner relationship management
________ involves reusing, recycling, refurbishing, or disposing of broken, unwanted, or excess products returned by consumers or resellers.
Reverse logistics
The length of a channel is indicated by __________
The number of intermediary levels
When the company defined its channel objectives, it should identify its major channel alternatives in terms of the types of intermediaries, the number of intermediaries, and _________.
The responsibilities of channel members
What are the four major functions of logistics?
Warehousing, inventory management, transportation, logistics information management
What is the most common type of a contractual VMS?
a franchise
Channels often involve long term commitments and companies have many alternatives. What type of criteria should be used if a company wants to keep the channel flexible so that it can respond to environmental changes?
adaptability criteria
What is the first step in marketing channel design?
analyzing consumer needs
An _________ is layer of intermediaries that that performs some work in bringing the product and its ownership closer to find the final buyer
channel level
An ______ is made up of one or more independent producer, wholesalers, retailers, and consumer.
conventional distribution channel
One key function performed by channel members is ________, or shaping offers to meet the buyer's needs, including activities, such as manufacturing, grading, assembling and packaging
matching
Companies today see channel members as first-line customers and practice strong ______
partner relationship management
Which technology could one day make the entire supply chain intelligent and automated?
radio frequency identification
Which channel partners in a company's supply chain are upstream from a manufacturer or producer?
suppliers
When setting channel objectives, companies should state the objectives in terms of _________.
targeted levels of customer service
An ______ is made up of the company, suppliers, distributors, and ultimately customers who "partner" with each other to improve the performance of the entire system.
value delivery network
Under which type of system does the customer share real-time data on sales and current inventory levels with the suppliers and the supplier then takes full responsibility for managing inventories and deliveries?
vendor-managed inventory
