Chapter 11

----- involves focusing the entire marketing process toward turning shoppers into buyers as they approach the point of sale. A. Shopper marketing B. Showroom C. Retailing D. Internal marketing E. Warehousing

A

By practicing ----- retailing, todays retailers are increasingly adopting environmentally sustainable practices. A. Green B. Service C. Independent off-price D. Experiential E. Off-Price

A

Hotels and motels, banks, airlines, restaurants, college, hospitals, movie theaters, tennis clubs, bowling alleys, repair services, hair salons, and dry cleaners are all examples of -----. A. Service retailers B. Franchises C. Specialty stores D. Non-retailers E. Wholesalers

A

What are the four major types of retailing organizations? A. Corporate chains, county chains, retailer cooperatives, and franchise organizations B. Corporate chains, voluntary chains, wholesalers, and franchise organizations C. Discount stores, service retailers, superstores, and supermarkets. D. Corporate chains, wholesalers, superstores, and franchise organizations. E. Corporate chains, voluntary chains, retailer cooperatives, and wholesalers.

A

What is the overall goal when retailer choose their product assortment? A. Differentiate the retailer while matching target shoppers expectations B. Offer product that will appeal to as many segments as possible. C. Offer the same products as their competitors. D. Only choose products that will maximize profits. E. Offer as many products as they can fit on the shelves.

A

Which of the following correctly describes the retail practice known as high-low pricing? A. High-low pricing means charging higher prices on an everyday basis, coupled with frequent sales and other price promotions. B. High-low pricing means some products are priced high and other are priced low. C. High-low pricing means retails charge an everyday low price. D. High-low pricing means retails do not have to use promotions. E. High-low pricing mens that retails does not have to run sales on selected items.

A

Which of the following statements about shipping centers is correct? A. The most common type of shipping center is a strip mall. B. Shopping centers are only found in rural areas. C. Retails in a shopping center are independently owned and managed. D. Banks cannot be part of a shopping center. E. Shopping centers cannot have more than 10 stores because of zoning laws.

A

----- refers to the activities involved in selling products or services directly to final consumers for their personal, nonbusiness use. A. Warehousing B. Retailing C. Manufacturing D. Wholesaling E. Shopper marketing

B

Increasingly, different types of retailers now sell the same products at the same prices to the same consumers. This trend is called -----. A. Social medial retailing B. Retail convergence C. Green retailing D. Retail blending E. Megaretailing

B

The practice of coming into retail stores to check out merchandise and prices but making purchases online using a computer or model device is called -----. A. Experiential retailing B. Showrooming C. Shopper retailing D. Off-Price Retailing E. Mobile Retailing

B

Which of the following statements about major retail trends is true? A. The green movement has not affect retailing. B. Online buying is growing at a much brisker pace than retailing buying as a whole. C. The global expansion of major retailers into other countries has slowed down. D. Retail convergence has decreased competition for retailers. E. The lifecycle of new retail forms is getting longer.

B

----- are the largest single group of wholesalers, accounting for roughly 50 percent of all wholesaling. A. Manufactures represent representivies B. Agents C. Merchant Wholesaler D. Broker E. Manufactures agents

C

After segmenting and defining their target markets, what should retailers do next? A. Decide on the store atmosphere. B. Decide on the level of service. C. Decide how they will differentiate and position themselves in the market. D. Decide on the location. E. Decide on the product assortment.

C

By preforming the channel function of -----, wholesalers sales forces help manufactures reach many small customers at a low cost. A. Bulk-breaking B. Risk bearing C. Selling and promoting D. Buying and assortment building E. Financing

C

Carefully orchestrating the stores layout and displays, background music, colors, and smells is related to -----. A. Social media retailing B. Green retailing C. Experiential retailing D. Online retailing E. Megaretailing

C

Which type of retailer carries a narrow product line with deep assortment within those lines? A. Department stores B. Superstores C. Specialty stores D. Supermarkets E. Convenience stores

C

The retailing marketing mix consists of which of the following? A. Product and service assortment, retail prices, promotion, and store positioning B. Product and service assortment, retail prices, promotion, and retail segmentation C. Product and service assortment, retail prices, promotion, and retail targeting D. Product and service assortment, retail prices, promotion, and location E. Product and service assortment, retail prices, promotion and store differentiation

D

Which of the following statements about retailer marketing decision is correct? A. Stores do not need to differentiate and position themselves. B. Most retailers seek either high markup on higher volume or low markups on lower volume. C. Retailer do not have to segment and target their markets. D. Many retailer identify three critical factors for retail success: Location, location, and location. E. Retailer do not differential themselves on their service mix

D

Which wholesale channel function helps reduce inventory holding cost and the risk of suppliers and consumers? A. Financing B. Risk bearing C. Transportation D. Warehousing E. Buying and assortment building

D

A discount store (for example, Target, Kolhl's, or Walmart) sells standard merchandise at lower prices. To do this, discount stores accept which of the following two conditions? A. Higher sales volume and inefficient operations B. Lower margins and lower sales volume C. Higher margins and lower sales volume D. Operating at a loss and higher sales volume E. Lower margins and higher sales volume

E

Macy's carries several product lines- typically clothing, home furnishings, and household goods- with each line operating as a separate department managed by specialist buyer or merchandisers. Macy's is best described as a(n) -----. A. Specialty store B. Off-price retailer C. Superstore D. Discount store E. Department store

E

One retail trend resulting from economic conditions is -----. A. the rise of mega retailers B. The growth of social media retailing C. Pop-up stores D. Green retailing E. Tighter consumer spending

E

Retailers must decide on which three major product variables? A. Product assortment, services mix, and price B. Product Assortment, store atmosphere, and price C. Product Assortment, services mix, and location D. Product assortment, price, and location E. Product assortment, services mix, and store atmosphere

E

Superstores that are actually giant specialty stores and have seen tremendous growth recently are called -----. A. Service retailers B. Supermarkets C. Discount stores D. Off -Price retailers E. Category Killers

E

Which of the following statements about wholesaling is true? A. Wholesalers do not need to segment their markets. B. Wholesalers do not need to differentiate themselves. C. Wholesalers do not make positioning decision. D. Wholesalers do not need to define a target market. E. Wholesalers must make decision s regarding their marketing mix.

E