Chapter 11

Ownership utility

Spalkyn, a footwear company, allows its customers to shop online on its website or mobile app or at its physical stores. At the company's physical stores, customers are given the option to pick up their products or have them delivered. In the context of marketing, which of following utilities does Spalkyn most likely provide? Form utility Time utility Task utility Ownership utility

demographics

Which of the following elements is a personal influence on the consumer decision-making process? culture family friends demographics

full partnership

Renetoge is a company that manufactures wooden furniture and sells them to furniture retailers and e-commerce websites. The company gives discounts to its regular multinational clients when they buy in bulk. Relationship managers in Renetoge visit clients on a regular basis for discussions. In the context of customer relationship management, Renetoge most likely establishes _____ with its customers. limited relationship partial partnership full partnership distinct relationship

customer relationship management

Arnoury, a car service station, takes feedback from clients after servicing their cars, which gives the clients a sense of importance. Arnoury's management also ensures rectification and improvement of its services based on clients' feedback. Which of the following marketing strategies does this scenario best illustrate? People marketing Customer relationship management Consumer market segmentation Mass customization

green market

Boncidio Inc., a cell phone manufacturer, introduced a new cell phone model. 85 percent of this phone is made from biodegradable materials. This product attracts customers who give importance to using environment-friendly products in their daily lives. In the context of social responsibility and technology, Boncidio best illustrates _____. mass customization cognitive dissonance green marketing behavioral segmentation

Overpromising

Flectamp, a new cell phone manufacturer, introduced a smart phone model, Linkul X3.4, which gets charged on solar power Television advertisements about this product show that the phone needs to be charged only once a week. Hence, several customers pre-booked this model before its launch. But after the launch of Linkul X3.4, 80 percent of its customer reviews on the Internet were bad. In the context of customer satisfaction, which of the following traps did Flectamp most likely fall into? Limited relationship Full partnership Overpromising Foretokening

Its key decisions include shipping, warehousing, and selling outlets.

In the context of the marketing mix, which of the following statements is true of a distribution strategy? It aims to deliver customer value relative to the benefits of a product. Its key factors include competition, regulation, and public opinion. It includes all of the ways that marketers communicate about their products. Its key decisions include shipping, warehousing, and selling outlets.

the production era

In the year 1906, Kendreed, a company that sold kitchen utensils, had only one model of each of its products. The company did not feel the need to differentiate its wares because it did not analyze its business from a customer's point of view. In the context of the evolution of marketing, which of the following eras does this scenario most likely refer to? The selling era The production era The relationship era The marketing era

event marketing

Katherop, a company that manufactures and supplies baby clothes, conducts a charity program every year to distribute free products to the underprivileged children in rural areas. The company advertises this program to gain attention of its customers. Which of the following marketing strategies does this scenario best illustrate? People marketing Place marketing Event marketing Relationship marketing

Demographic segmentation

Keitras is a women's apparel store that specializes in winter clothing. It targets university students aged 20-25 with its trendy collection of sweaters, sweatshirts, stockings, and stoles. In the context of consumer market segmentation, which of the following types of market segmentation does Keitras most likely follow? Demographic segmentation Behavioral segmentation Customer-based segmentation Geographic segmentation

limited relationship

Marketers who cannot forge a close personal bond with every customer but actively gather data and pursue a connection with customers who initiate contact have a _____ with the customers. partial partnership limited relationship full partnership valued relationship

customer loyalty

Pagpartet is a supermarket that sells good quality products and renders excellent client service. Pagpartet's membership program for regular clients offers good discounts on perishable products. Its popularity and business generally increase through word-of-mouth. Consumers who shop at Pagpartet rarely switch to another supermarket for their monthly grocery shopping. In the context of marketing, which of the following concepts does this scenario best illustrate? Customer loyalty Market segmentation Marketing mix Cognitive dissonance

people marketing

Tyler Connor, a famous politician who supports the ruling party of the island country of Blavanka, endorses a publishing house named Cenzefor that he owns. Many Blavankan writers want to get their books published by Cenzefor because of Connor's connection with the brand. Which of the following marketing strategies does this scenario best illustrate? People marketing Place marketing Event marketing Idea marketing

competitive market

Understanding the _____ begins with analysis of market share. social environment technological environment demographic strengths competitive environment

Utility

__________is the ability of goods and services to satisfy consumer wants. Value Utility Cognitive dissonance Consumer behavior

event marketing

Cadilengy, a nonprofit organization, is conducting a food fair in the month of October. The proceeds of this fair will go to charity. The restaurants and food product companies participating in the fair start distributing pamphlets about the fair in their outlets two months before the event. As a result, the fair gained popularity among the public. Which of the following marketing strategies does this scenario best illustrate? People marketing Place marketing Event marketing Idea marketing

Time utility

Coastharp, a furniture e-commerce website, allows its customers to book one-hour slots during which they wish to get their furniture delivered. They can also book another one-hour slot to get the delivered furniture assembled at their convenience. The company holds back orders and delays deliveries when customers are not available to receive them. In the context of marketing, which of the following utilities does Coastharp most likely provide through its service? Form utility Time utility Possession utility Ownership utility

idea marketing

Hartown Medicare, a private hospital advertises at bus stops for blood donation using the slogan: "Donate blood, save lives, stay healthy! You can donate blood at Hartown's 24/7." Which of the following marketing strategies does this scenario best illustrate? People marketing Place marketing Event marketing Idea marketing

target market

Neone is an energy drink manufacturer. The marketing strategies of Neone are focused on males who are in the age group of 16 to 25 years and who enjoy sports and other outdoor activities. The company advertises its products at skateboard parks, basketball venues, and ski resorts. The customer group that Neone focuses on is called its _____. business market target market niche market consumer market

acquisition of new customers

Which of the following can be achieved by marketers by acquiring customer loyalty? A decrease in the actual value of products The ability to function without feedback Automatic market segmentation Acquisition of new customers

Demographic segmentation refers to dividing the market based on measurable characteristics about people, whereas geographic segmentation refers to dividing the market based on where consumers live.

Which of the following is a difference between demographic segmentation and geographic segmentation? Demographic segmentation refers to dividing the market based on how people behave toward various products, whereas geographic segmentation refers to dividing the market based on consumer attitudes, interests, values, and lifestyles. Demographic segmentation refers to dividing the market based on measurable characteristics about people, whereas geographic segmentation refers to dividing the market based on where consumers live. Demographic segmentation refers to dividing the market based on where consumers live, whereas geographic segmentation refers to dividing the market based on how people behave toward various products. Demographic segmentation refers to dividing the market based on consumer attitudes, interests, values, and lifestyles, whereas geographic segmentation refers to dividing the market based on measurable characteristics about people.

place marketing

Which of the following marketing strategies can be best employed for attracting tourists? Place marketing Idea marketing Green marketing People marketing

They forgive marketers' mistakes.

Which of the following statements is true of loyal customers? They require more service. They forgive marketers' mistakes. They do not refer their friends. They may not provide feedback.

It helps small companies in narrowing the target markets for their products.

Which of the following statements is true of product-use-based market segmentation? It helps product industries that are clustered in certain areas. It includes both the benefits that consumers seek from products and how consumers use the product. It can incorporate countries, cities, or population density as key factors that affect products. It helps small companies in narrowing the target markets for their products.

Claire, who sells solar-powered watches

Who among the following individuals is practicing green marketing? Janet, who organizes blood donation drives Claire, who sells solar-powered watches Sam, who volunteers at a local self-help group Christine, who gives money to a nonprofit organization