Chapter 13

Marketing

Activities buyers and seller perform to facilitate mutually satisfying exchanges

Business market

All individual and organization that want goods/services to use in production other goods and services or to sell rent or supply to others.

Consumer market

All the individuals that want goods and services for personal consumption for use

one-to-one marketing

Developing a unique mix of goods and services for each individual costumers.

Geographic segmentation

Dividing market by areas, such as cities or region

Psychographics segment

Dividing market by values, attitudes and interests

B2B or consumer

Factor that determines product is classified as consumer product or B2B product is the end use of the products

Target marketing

Marketing directed toward those groups an organization decides it can serve profitably

relationship marketing

Marketing strategy with the goal of keeping individual customers over time by offering them products that exactly meet their requirements.

4ps of marketing

Price, product, promotion, place

Niche Marketing

The process of finding small but profitable market segments and designing or finding products for them.

Mass Marketing

Using the same products and promotions to appeal to large groups of people.