Chapter 13
Marketing
Activities buyers and seller perform to facilitate mutually satisfying exchanges
Business market
All individual and organization that want goods/services to use in production other goods and services or to sell rent or supply to others.
Consumer market
All the individuals that want goods and services for personal consumption for use
one-to-one marketing
Developing a unique mix of goods and services for each individual costumers.
Geographic segmentation
Dividing market by areas, such as cities or region
Psychographics segment
Dividing market by values, attitudes and interests
B2B or consumer
Factor that determines product is classified as consumer product or B2B product is the end use of the products
Target marketing
Marketing directed toward those groups an organization decides it can serve profitably
relationship marketing
Marketing strategy with the goal of keeping individual customers over time by offering them products that exactly meet their requirements.
4ps of marketing
Price, product, promotion, place
Niche Marketing
The process of finding small but profitable market segments and designing or finding products for them.
Mass Marketing
Using the same products and promotions to appeal to large groups of people.