Chapter 13

athletic shoes

-Since the 80's, these have proliferated and become a separate, mature category -The market has become more specialized, with shoes for any activity

designer handbags

Taken over the market

Footwear, handbags, gloves, hats, neckwear, eyewear, jewelry

accessories categories

fine, costume, bridge

categories or jewelry

mechanical

driven by a balance wheel, powered by a spring and requiring hand winding

Cartier 1904

first modern wristwatch

millenary

hats

quartz

invented in the '70s, offers very accurate inexpensive battery driven timekeeping

footwear trends

o Clothing designers designing shoes o Tremendous growth of overseas manufacturing, licensing o Strong relationship between shoes and clothes in which way they're wore

eyewear

o Designers have capitalized on the movement, creating frames for glasses o Designers getting money from licensing

gloves

o Until the 16th century, only clergy or nobility were allowed to wear these, as they denoted rank or authority o A staple of societal dress codes since Egyptian times, they were a casualty of the casual dress revolution of the 60s, and they have never recovered. o Today, are worn for protection: from the cold or labor

handbags

o Wallets, key cases, jewelry cases, briefcases, cell phones and laptop cases. o Domestic manufacturers are using American designs to create styles and having the bags made in countries with low wage scales.

cut up trade

sold as part of a dress, skirt or trouser

rack trade

sold as separate fashion items (retailers liker his because it takes up little floor space)

fine

the high-end precious segment. It is often leased in department stores

bridge

the middle ground for metals and stones. Like it's RTW cousin, provides price points between fine and costume

watches

timepieces

mechanical, self winding, quartz

types of watches

self winding

watches that wind themselves as the wearer moves a wrist

costume

which can be made of many different materials and occupies the lowest price point segment in the classification

lasts

wooden items resembling shoe trees; shoes are built around these and can involve as many as 300 separate operation

ethnic jewelry

• Includes pieces from all over the world - at all price points • They can be made of shells, stones, wood or fabric. Chinese-inspired jewelry made of jade, coral, or fabric is also popular • Another category involves wearing religious or spiritual symbols in necklaces, earrings, rings or pins

costume (fashion) jewelry

• Like mass-produced apparel. They are attractive in their appearance, they are less costly and lack the importance of fine jewelry • Mass production methods are used in contrast to the handbook of fine jewelry. Large firms dominate the industry.

bridge jewelry

• Meets in middle in price, material and style - between fine and costume jewelry • Fills the public's demand for reasonable priced authentic jewelry

fine jewelry

• Only precise metals such as gold and platinum are used • The stones used are called gemstones, which always come from natural mineral formations (diamonds, emeralds, rubies, and sapphires) • A handcraft industry, established houses design, produce and do retail sales under one roof. • Famous names of these houses are Tiffany, Cartier, Van Cleef & Arpels, Bulgari