Chapter 13
athletic shoes
-Since the 80's, these have proliferated and become a separate, mature category -The market has become more specialized, with shoes for any activity
designer handbags
Taken over the market
Footwear, handbags, gloves, hats, neckwear, eyewear, jewelry
accessories categories
fine, costume, bridge
categories or jewelry
mechanical
driven by a balance wheel, powered by a spring and requiring hand winding
Cartier 1904
first modern wristwatch
millenary
hats
quartz
invented in the '70s, offers very accurate inexpensive battery driven timekeeping
footwear trends
o Clothing designers designing shoes o Tremendous growth of overseas manufacturing, licensing o Strong relationship between shoes and clothes in which way they're wore
eyewear
o Designers have capitalized on the movement, creating frames for glasses o Designers getting money from licensing
gloves
o Until the 16th century, only clergy or nobility were allowed to wear these, as they denoted rank or authority o A staple of societal dress codes since Egyptian times, they were a casualty of the casual dress revolution of the 60s, and they have never recovered. o Today, are worn for protection: from the cold or labor
handbags
o Wallets, key cases, jewelry cases, briefcases, cell phones and laptop cases. o Domestic manufacturers are using American designs to create styles and having the bags made in countries with low wage scales.
cut up trade
sold as part of a dress, skirt or trouser
rack trade
sold as separate fashion items (retailers liker his because it takes up little floor space)
fine
the high-end precious segment. It is often leased in department stores
bridge
the middle ground for metals and stones. Like it's RTW cousin, provides price points between fine and costume
watches
timepieces
mechanical, self winding, quartz
types of watches
self winding
watches that wind themselves as the wearer moves a wrist
costume
which can be made of many different materials and occupies the lowest price point segment in the classification
lasts
wooden items resembling shoe trees; shoes are built around these and can involve as many as 300 separate operation
ethnic jewelry
• Includes pieces from all over the world - at all price points • They can be made of shells, stones, wood or fabric. Chinese-inspired jewelry made of jade, coral, or fabric is also popular • Another category involves wearing religious or spiritual symbols in necklaces, earrings, rings or pins
costume (fashion) jewelry
• Like mass-produced apparel. They are attractive in their appearance, they are less costly and lack the importance of fine jewelry • Mass production methods are used in contrast to the handbook of fine jewelry. Large firms dominate the industry.
bridge jewelry
• Meets in middle in price, material and style - between fine and costume jewelry • Fills the public's demand for reasonable priced authentic jewelry
fine jewelry
• Only precise metals such as gold and platinum are used • The stones used are called gemstones, which always come from natural mineral formations (diamonds, emeralds, rubies, and sapphires) • A handcraft industry, established houses design, produce and do retail sales under one roof. • Famous names of these houses are Tiffany, Cartier, Van Cleef & Arpels, Bulgari