CHAPTER 13

Retailer cooperative

A __________ is a group of independent retailers who jointly establish a central buying organization and conduct joint promotion efforts.

Supermarket

A __________ is a large, low-cost, low-margin, high-volume, self-service store that carries a wide variety of grocery and household products.

Convenience store

A small store, located near a residential area, that is open long hours seven days a week and carries a limited line of high-turnover convenience goods

Superstore

A(n) __________ is a store that offers a large assortment of routinely purchased food products, nonfood items, and services.

Promotion decisions

Advertising, personal selling, sales promotion, public relations, and direct marketing

Retailing

All the activities involved in selling goods or services directly to final consumers for their personal, nonbusiness use

Off-price retailer

Buys at less-than-regular wholesale prices and sells at less than retail

Place decision

Choosing locations that are accessible to the target market in areas that are consistent with the retailer's positioning are most relevant to the __________.

Price decision

Deciding on either high markups on lower volume or low markups on higher volume

Showrooming

The shopping practice of coming into retail stores to check out merchandise and prices but instead buying from an online-only rival

Wholesale merchants

They sell primarily to retailers and provide a full range of services.

Wholesaling

What is the name for all the activities involved in selling goods and services to those buying for resale and business use?

Kohl's

Which of the following is an example of a discount store?

Deciding on store atmosphere

__________ is a major part of a product variable, and is an example of a product assortment and services decision.

Walmart

__________ is an example of a discount store.

Full-service wholesalers

__________ provide an entire line of services: carrying stock, maintaining a sales force, offering credit, making deliveries, and providing management assistance.

Shopping center

a group of retail businesses built on a site that is planned, developed, owned, and managed as a unit

Voluntary chain

a wholesaler-sponsored group of independent retailers engaged in group buying and merchandising

Category killers

are superstores that are actually giant specialty stores. (Best Buy and Toys R Us are examples.)

Hypermarkets

are very large combination food and discount stores.

Department stores

carry a wide variety of product lines.

Specialty stores

carry narrow product lines with deep assortments within those lines.

Limited-service wholesalers

offer fewer services than other wholesalers

Industrial distributors

sell to manufacturers rather than to retailers

A superstore

store that offers a large assortment of routinely purchased food products, nonfood items, and services

Corporate chain

two or more outlets that are commonly owned and controlled