Chapter 15
What is the main problem when the response rate from a questionnaire is particularly low?
The respondents represent a biased sample
To help ensure an acceptable return rate in a questionnaire study, the researcher should:
Use a follow-up mailing and use follow-up phone calls
A researcher tests the knowledge about nutrition of 10,000 school children from the southeastern US, and the scores are transformed into percentiles by grade level. This type of research is a ________ survey study.
Normative
When a national poll reports that its survey has a margin of error of 3%, it is referring to error due to:
Sampling
Which of the following are most difficult to analyze in a questionnaire study?
Open-ended items
Which of the following statements is true?
Closed-ended questions can be answered more quickly than open-ended questions
What is the term for a survey technique that asks a jury of experts to respond to a series of questionnaires in order to reach a consensus about important issues?
Delphi survey method
What is the correct sequence for developing a questionnaire?
Determining objectives, delimiting the sample, writing items, pilot testing
Scaled responses to questionnaire items such as strongly agree, agree, no opinion, and so on are referred to as _________ scale items.
Likert-type
What is the first step in conducting a questionnaire survey?
List specific objectives to be achieved