Chapter 15

What is the main problem when the response rate from a questionnaire is particularly low?

The respondents represent a biased sample

To help ensure an acceptable return rate in a questionnaire study, the researcher should:

Use a follow-up mailing and use follow-up phone calls

A researcher tests the knowledge about nutrition of 10,000 school children from the southeastern US, and the scores are transformed into percentiles by grade level. This type of research is a ________ survey study.

Normative

When a national poll reports that its survey has a margin of error of 3%, it is referring to error due to:

Sampling

Which of the following are most difficult to analyze in a questionnaire study?

Open-ended items

Which of the following statements is true?

Closed-ended questions can be answered more quickly than open-ended questions

What is the term for a survey technique that asks a jury of experts to respond to a series of questionnaires in order to reach a consensus about important issues?

Delphi survey method

What is the correct sequence for developing a questionnaire?

Determining objectives, delimiting the sample, writing items, pilot testing

Scaled responses to questionnaire items such as strongly agree, agree, no opinion, and so on are referred to as _________ scale items.

Likert-type

What is the first step in conducting a questionnaire survey?

List specific objectives to be achieved