Chapter 15 Exam

Which of the following was developed in 1927 to supply milk, eggs, and other products for customers replenishing their ice boxes? Question 3 options: A) Supermarkets B) Convenience stores C) Discount stores D) Department stores E) Specialty stores

B) Convenience stores

Which of the following is a large-scale, members-only, retailer that combines cash-and-carry wholesaling with discount retailing? Question 4 options: A) Warehouse showroom B) Warehouse club C) Catalog showroom D) Category killer E) Hypermarket

B) Warehouse club

If a store has areas for men's apparel, women's apparel, housewares, cosmetics, and jewelry and competes mostly on the basis of service, it is most likely a(n) Question 2 options: A) niche retailer. B) department store. C) specialty retailer. D) superstore. E) category killer.

B) department store.

Malcolm Lewis has come up with the idea of a system for picking up people's cars while they are at work, washing and waxing them, and returning them for a fee. Having been a big success in his home city, Malcolm plans to expand his operation into other cities. The service described here seems best suited to Question 9 options: A) party-plan retailing. B) franchising. C) vending. D) corporate chain retailing. E) off-price retailing.

B) franchising.

The kinds of products being sold and the availability of public transportation are both factors that influence a retailer's decision about Question 6 options: A) store atmosphere. B) location. C) retail positioning. D) store image. E) the wheel of retailing.

B) location.

Stores that buy manufacturers' seconds, overruns, returns, and off-season production runs at below wholesale prices. These firms resell this merchandise to consumers at deep discounts, and are called Question 5 options: A) category killers. B) off-price retailers. C) specialty retailers. D) hypermarkets. E) discount retailers.

B) off-price retailers.

Which retail store invests the most in atmospherics? Question 8 options: A) Target B) Sears C) Neiman Marcus D) Macy's E) Dick's Sporting Goods

C) Neiman Marcus

Michael's, PetSmart, and Staples are all examples of Question 7 options: A) discount stores. B) off-price retailers. C) category killers. D) traditional specialty retailers. E) superstores.

C) category killers.

Kate owns a refreshment-stand business at the community ballpark. She goes to a warehouse store like Sam's and purchases snacks and canned soda that she will sell at her refreshment stand. Kate is considered a(n) Question 1 options: A) wholesaler. B) broker. C) retailer. D) intermediary. E) agent.

C) retailer.

A general-merchandise retailer offers Question 10 options: A) a single product line that is stocked in depth. B) few product lines with deep assortments of these lines. C) few choices of a large variety of product lines. D) products through the Internet and catalogs only. E) a variety of product lines that are stocked in depth.

E) a variety of product lines that are stocked in depth.