Chapter 21: Product Development and Distribution
Truck rates are higher.
How do the transportation rates charged for truck shipments compare to those charged for shipments by rail for the same volume?
True
Producers prefer to sell products to retailers that buy in large quantities. (T/F)
bar codes
Product identification labels that can be read by scanners and that are used to track product shipments are
distributed through more than one channel
Products such as soap, books, candy, and pens are
economic utility
Satisfaction received from using a product or service.
the types of channel members involved
The major difference between direct and indirect marketing is
activities that need to be performed
The number and type of businesses in a channel of distribution are determined by the
low cost for bulky items
The principal advantage of railroad transportation is
possession utility
Utility created by developing a product consumers can afford.
False
Business people and consumers have identical perceptions of a product. (T/F)
Magazines
Which of the following products is most likely to be sold through several different channels of distribution?
distribution center
A facility used by a wholesaler or retailer to receive products from a number of manufacturers, repackage the products, combine them with others, and ship them for sale is a
protects products
Packaging
brand
Name, symbol, or design used to identify a product, service, or company.
water transportation
The slowest method of transporting goods is