Chapter 21: Product Development and Distribution

Truck rates are higher.

How do the transportation rates charged for truck shipments compare to those charged for shipments by rail for the same volume?

True

Producers prefer to sell products to retailers that buy in large quantities. (T/F)

bar codes

Product identification labels that can be read by scanners and that are used to track product shipments are

distributed through more than one channel

Products such as soap, books, candy, and pens are

economic utility

Satisfaction received from using a product or service.

the types of channel members involved

The major difference between direct and indirect marketing is

activities that need to be performed

The number and type of businesses in a channel of distribution are determined by the

low cost for bulky items

The principal advantage of railroad transportation is

possession utility

Utility created by developing a product consumers can afford.

False

Business people and consumers have identical perceptions of a product. (T/F)

Magazines

Which of the following products is most likely to be sold through several different channels of distribution?

distribution center

A facility used by a wholesaler or retailer to receive products from a number of manufacturers, repackage the products, combine them with others, and ship them for sale is a

protects products

Packaging

brand

Name, symbol, or design used to identify a product, service, or company.

water transportation

The slowest method of transporting goods is