Chapter 2.7: Visual Communication Design

ancient Romans

Albrecht Durer's standard of letterforms was based on the alphabetic characters of which culture?

screen

Commercial printing uses an area of patterned dots called a ___. The dots vary in size depending on the level of color needed.

hieroglyphs

Egyptian picture symbols

illustration

Images that were created to inform as well as embellish a written or printed text are called:

Museum of Modern Art

Interactive web designs engage a viewer using changing visual, sound, and interactive features. A great example of this was the website created for an exhibition at the ___ of the work of the Belgian artist Rene Magritte in NYC. Which museum is it?

Toulouse-Lautrec

This 19th-century French artist is highly regarded for the outstanding layout design of his posters for a Parisian nightclub called Moulin Rouge. Who is he?

Seth Moser-Katz

This American web designer created a website at the Carolina Photojournalism Workshop that cleverly integrates images and text. Who is this American web designer?

font

This is a group of letterforms designed to have a uniform appearance. What is the group called?

web design

This type of design can incorporate text, image, recorded sound, and moving images. What type of design is it?

vector

This type of image, as well as text, by the math-based computer applications often used by designers who create illustrations in digital media. What is this type of image called?

Logo

What is most often carefully designed piece of type that is unique and easily identified

layout design

What is the art of organizing type, logos, and illustrations in traditional print media called?

False

White space is always a bad thing in layout design.

Durer

in 1525, this German master printmaker wrote a manual establishing the first set of rules for the construction of letterforms. Who is this person?

symbols

the essence of visual communication design is the use of __ to communicate information and ideas

Mesopotamians

the first people (c. 3400 BCE) to employ picture symbols in a consistent language system were the

Uncle Sam

James Montgomery Flagg created an illustration of this character, whom the artist used for recruitment posters during world war 1 and 2, What is the name of this character?

"Less is more" & "God is in the details"

Mies Van der Rohe, who was the Head of the Bauhaus, is often remembered for saying

chaucher

The 19th-century artists Edward Burne-Jones and William Morris created a handcrafted version of this writer's (poet's) work as a rejection of rampant industrialization. What is the name of this writer or poet?

Spencerian Script

The Ford Motor Company created a logo from this handwriting style, which was practiced in the nineteenth century America. What is this handwriting style called?

universal

The German designer Herbert Bayer created a sans-serif typeface called___ that could not be immediately associated with any one culture

iphone

The Portuguese-born illustrator Jorge Colombo uses this personal device to draw his illustrations, including covers for The New Yorker magazine. What kind of device is used by Colombo?

Bauhaus

The ___ was a German School of art and design that operated in the early twentieth century. The students at the school were immersed in the idea that "form follows function"

serif

The marks that are added to a letterform that were derived from the chisel marks created for words incised on Roman buildings are called

Cyan, Magenta, Yellow, Black

The primary colors that make up the basis for commercial printing are...

Phosphors: red, green, and blue

The primary colors used to create color in an electronic display are...

typography

The visual form of printed letters, words, and text is called

illuminated manuscripts

These handwritten, illustrated books were created during the Middle Ages. What are they called?

icons

These simple, symbolic graphics are often sued for products that people of many different cultures use so that there is no need for language translation. What are they called?

world wide web

This medium has made it possible for designers to make their page design "come alive" by allowing interactivity through hyperlinks. What medium is it?

bowtie

This pictorial logo, used to identify Chevrolet products, has come to replace words when identifying the company. What is this pictorial logo called?

Starcraft

Video-gaming tournaments create competitive sporting events for large groups of spectators to experience at the same time. The use of video monitors and digital projection devices make it possible to view the competitions between players in such games as ___

China

Wang Xizhi was one of the greatest calligraphers of the Jin Dynasty from which ancient culture

white/negative space

What is the name that refers to the empty space around type or other features in a layout?

Johannes Gutenberg

Who was the German inventor of the printing press and movable type?

true

if you were to design an instruction manual for building a car, good illustration, as well as text, would be vital.