Chapter 3 Assignment

1. blog 2. wiki 3. mashup

1. an online journal that allows users to post their own comments, graphics, and videos popular business examples include sweet leaf tea, stoneyfield farm, buts about southwest, disney parks 2. collaborative website that allows users to add, remove, and change content popular business examples include wikipedia, national institute of heatlh, intelopedia, lexisnexis, wiki for higher education 3. content from more than one source to create a new product or service examples include zillow, infopedia, trendsmap, songdna, thisweknow

1. deep web 2. dark web 3. snackable content

1. the large part of the internet that is inaccessible to conventional search engines 2. the portion of the internet that is intentionally hidden from search engines, uses masked IP addresses, and is accessible only with a special web browser 3. content that is designed to be easy for readers to consume and to share

1. associate (affilate) program 2. banner ad 3. click-through 4. cookie 5. pop-up ad 6. viral marketing

1. allows a business to generate commission or referral fees when a customer visting its website clicks a link to another merchant's website 2. a box running across a website that advertises the products and services of another business, usually another ebusiness 3. a count of the number of people who will visit one site and click an advertisement that takes them to the site of the advertiser 4. a small file deposited on a hard drive by a website, containing information about customers and their browsing activities 5. a small web page containing an advertisement that appears outside of the current website loaded in the browser 6. a technique that induces websites or users to pass on a marketing message to other websites or users, creating exponential growth in the message's visibility and effect

1. Content Sharing through Open Sourcing; 2. User-Contributed Content 3. Collaboration Inside the Organization 4. Collaboration Outside the Organization

1. mozilla firefox 2. rates ebay sellers 3. advises golf caddies 4. looking outside the box

1. world wide web 2. hypertext markup language (HTML) 3. HTML 5 4. hypertext transport protocol (HTTP) 5. world wide web consortium (W3C) 6. web browser 7. universal resource locator (URL) 8. domain name hosting (web hosting) 9. applet 10. internet corporation for assigned names and numbers (ICANN)

1. provides access to internet information through documents, including text, graphics, and audio and video files that use a special formatting language called hypertext markup language ex: Tim Berners- lee a British computer scientist considered the inventor on March 12, 1989 2. publishes hypertext in the WWW which allows users to move from one document to another simply by clicking a hot spot or link ex: HTML uses tags to structure text into headings, paragraphs, lists, hypertext links, and so on 3. the current version of HTML delivers everything from animation to graphics and music to movies; it can also be used to build complicated web applications and works across platforms, including a PC, tablet, smartphone, or smart tv 4. the internet protocol web browsers use to request and display web pages using universal resource locators (URLs) ex: to retrieve the file at the URL 5. an international community that develops open standards to ensure the long term growth of the web ex: tim berners lee founded the W3C to act as a steward of web standards which the organization has done for more than 15 yrs 6. allows users to access the WWW ex: internet explorer, mozilla's firefox, google chrome 7. the address of a file or resource on the web ex: www.apple.com 8. a service that allows the owner of a domain name to maintain a simple website and provide email capacity ex: GoDaddy.com9. 9. a program that runs withing another application such as a website ex: the common hello world applet types hello world across the screen 10. a nonprofit organization that has assumed the responsibility for internet protocol (IP) address space allocation, protocal parameter assignment domain name system management, and root server system management functions previously performed under the US gov't contract ex: individuals, industty, noncommercial, and gov't representatives discuss, debate, and develop policies about the technical coordination of the internet's domain name system

1. information richness 2. information reach 3. mass customization 4. personalization 5. long tail

1. refers to the depth and breadth of details contained in a piece of textual, graphic, audio, or video information 2. measures the number of people a firm can communicate with all over the world 3. the ability of an organization to tailor its products or services to the customers' specifications 4. occurs when a company knows enough about a customer's likes and dislikes that it can fashion others more likely to appeal to that person 5. refers to the tail of a typical sales cycle

1. email 2. instant messaging 3. podcasting 4. videoconferencing 5. web conferencing 6. content management system

1. the exchange of digital messages over the internet 2. a service that enables instant or real-time communication between people 3. converts an audio broadcast to a digital music player 4. allows people at 2 or more locations to interact via 2-way video and audio transmissions simultaneously as well as share documents, data, computers, displays, and whiteboards 5. blends video conferencing with document sharing and allows the user to deliver a presentation over the web to a group of geographically dispersed participants 6. helps companies manage the creation, storage, editing, and publication of their website content

1. click fraud 2. hitbots 3. affilate programs

1. the practice of artificially inflating traffic statistics for online advertisements 2. create the illusion that a large number of potential customers are clicking the advertiser's links, when in fact there is no likelihood that any of the clicks will lead to profit for the advertiser 3. allow a business to generate commissions or referral fees when a customer visiting its website clicks a link to another merchant's website

1. brick and mortar business 2. click and mortar business 3. pure play business

1. A business that operates in a physical store without and Internet presence. Example: your local mom and pop 2. A business that operates in a physical store and on the Internet. Example: Barnes & Noble 3. A business that operates on the Internet only without a physical store. Example: Google

1. Disruptive Technology 2. Sustaining Technology

1. A new way of doing things that initially does not meet the needs of existing customers; dell, apple, intel 2. Produces an improved product customers are eager to buy such as a faster or larger hard drive; Phillips petroleum, general motors, sears

1. open source system 2. reputation system 3. knowledge management system 4. crowdsourcing system

1. Content Sharing through Open Sourcing; software whose source code is made freely available not on a fee or licensing basis as in ebusiness) for any third party to review and modify 2. User-Contributed Content; where buyer post feedback on sellers 3. Collaboration Inside the Organization; supports the capturing, organization, and dissemination of knowledge (i.e. know how throughout an organization 4. Collaboration Outside the Organization; the wisdom of the crowd

1. social media 2. social network 3. social networking 4. social networking analysis 5. tags 6. social tagging 7. website bookmark 8. social bookmarking

1. Refers to websites that rely on user participation and user-contributed content, such as Facebook, YouTube, and Digg 2. An application that connects people by matching profile information 3. The practice of expanding your business and/or social contacts by constructing a personal network 4. Maps group contacts (personal and professional) identifying who knows each other and who works together 5. Specific keywords or phrases incorporated into website content for means of classification or taxonomy 6. Describes the collaborative activity of marking shared online content with keywords or tags as a way to organize it for future navigation, filtering, or search 7. A locally stored URL or the address of a file or Internet page saved as a shortcut 8. Allows users to share, organize, search, and manage bookmarks

1. heat map 2. clickstream analytics 3. website traffic analytics 4. website ebusiness analytics

1. a two dimensional representation of data in which values are represented by colors 2. the process of collecting, analyzing and reporting aggregate data about which pages a website visitor visits - and in what order 3. uses clickstream data to determine the efficiency of the site for the users and operates at the server level 4. uses clickstream data to determine the effectiveness of the site as a channel to market

1. intermediaries 2. disintermediation 3. reintermediation 4. cybermediation

1. agents, software, or businesses that provide a trading infrastructure to bring buyers and sellers together 2. occurs when a business sells directly to the customer online and cuts out the intermediary 3. steps are added to the value chain as new players find ways to add value to the business process 4. the creation of new kinds of intermediaries that simply could not have existed before the advent of ebusiness

1. cyborg anthropologist 2. cyborg anthropology 3. web real time communications (webRTC) 4. telepresence robot

1. an individual who studies the interaction between humans and technology, observing how technology can shape humans lives 2. a discipline originated at the 1993 annual meeting of the American Anthropological Association 3. an open-source project that seeks to embed real-time voice, text, and video communications capabilities in web browsers 4. a remote-controlled, wheeled device with a display to enable video chat and videoconferencing

1. Business to Business (B2B) 2. Business to Consumer (B2C) 3. Consumer to Business (C2B) 4. Consumer to Consumer (C2C)

1. applies to businesses buying from and selling to each other over the internet 2. applies to any business that sells its products or services directly to consumers online 3. applies to any consumer who sells a product or service to a business on the internet 4. applies to customers offering goods and services to each other on the internet

1. content providers 2. infomediaries 3. online marketplaces 4. portals 5. service providers 6. transaction brokers

1. generate revenues by providing digital content such as news, music, photos, or videos ex: netflix.com, itunes.com, cnn.com 2. provide specialized information on behalf of producers of goods and services and their potential customers ex: edmunds. com, bizrate.com, bloomberg.com, zillow.com 3. bring together buyers and sellers of products and services ex: amazon.com, ebay.com, priceline.com 4. operate a central website for users to access specialized content and other services ex: google.com, yahoo.com, msn.com 5. provide services such as photo sharing, video sharing, online backup, and storage ex: flickr. com, mapquest.com, youtube.com 6. process online sales transactions ex: etrade.com, charlesschwab.com, fidelity.com

1. B2B 2. B2C 3. C2B 4. C2C

1. oracle & SAP 2. carfax & netflix 3. priceline 4. craig's list & ebay

1. search engine 2. search engine ranking 3. search engine optimization 4. pay per click 5. pay per call 6. pay per conversion

1. website software that finds other pages based on keyword matching similar to google 2. evaluates variables that search engines to use to determine where a URL appears on the list of search results 3. combines art along with science to determine how to make URLs more attractive to search engines resulting in higher search engine ranking 4. generates revenue each time a user clicks on a link to a retailer's website 5. generates revenue each time a user clicks on a link that takes the user directly to an online agent waiting for a call 6. generates revenue each time a website visitor is converted to a customer

What is it called when Subway and SXSW work together?

B2B

What is it called when SXSW works with attendees directly?

B2C

What is a family of web feed formats used for web syndication of programs and content?

RSS

What is a web format used to publish frequently updated works such as blogs, news headlines, audio, and video in a standardized format?

RSS

What name is given to a set of methods aimed at improving the ranking of a website in search engine listings?

SEO

Which of the following allows a business to generate commissions or royalties from an Internet site?

affiliate program

Which of the following terms refers to a count of the number of people who visit one site and click on an advertisement that takes them to the site of the advertiser?

click-through

What is the exact pattern of a consumer's navigation through a website?

clickstream data

Review the following eras. During which era were the first forms of ebusiness created?

during Web 1.0

Engaging directly with the customer costs a business less in advertising then using traditional channels such as magazines and billboards. What types of communication does SXSW depend on for its word-of-mouth advertising?

email blogs social media All of the answers are correct

iTunes is an example of a(n) ________ technology.

iTunes is an example of a(n) ________ technology.

Word of mouth advertising via social media is one of the most effective ways SXSW advertises its events to potential attendees. What is this an example of in terms of ebusiness advantages?

information reach

What measures the visitor interactions with the target ad?

interactivity

Which term refers to the ability to purchase goods and services through a wireless Internet-enabled device?

mobile commerce

Which of the following key terms defines a new radical form of business that enters the market and reshapes the way companies and organizations behave?

paradigm shift

What occurs when a company knows enough about a customer's likes and dislikes that it can fashion offers more likely to appeal to that person, for instance, by tailoring its website to individuals or groups based on profile information?

personalization

SXSW works with iTunes to promote bands playing at the event and in other areas of the world. What form of business is iTunes?

pure-play

What refers to websites that rely on user participation and user-contributed content, such as Facebook and YouTube?

social media

What is mass customization?

the ability of an organization to give its customers the opportunity to tailor products or services to customers' specifications

What is a technique that induces websites or users to pass on a marketing message to other websites or users, creating exponential growth in the message's visibility and effect?

viral marketing