Chapter 3: Books

Amazon and other companies online would not exist without _______. a. e-commerce b. e-books c. e-readers d. mobile devices

A

Although printed books are still made and sold, e-books now sell in greater numbers than any other book form. a. True b. False

B

In the 18th century, Benjamin Franklin started the first ____________. This institution not only popularized reading in the United States but has also had a direct impact on a wide range of practices in the publishing industry from the formation of book clubs to magazine distribution. a. subscription library b. federal post office c. public library d. mail order serial

A

Overall, censorship of books has become less common over the years. a. True b. False

A

U.S. sales of all types of books rose by almost 5% in 2014 from the previous year. a. True b. False

A

Why do libraries fight censorship issues? a. In an effort to champion free speech b. To meet the requirements of the state c. In an effort to stifle authors' opinions d. To boost their subscription licenses

A

Technology not only influences what formats are possible in media, it also defines their contents. a. True b. False

B

Which of the following is TRUE of the concepts and forms that characterize the novel? a. They are technology-driven. b. They originated almost 3,000 years ago. c. They came to be because of the advent of printing. d. They have only recently been realized.

B

Which of these factors was largely responsible for building an audience of readers in the United States? a. The declining cost of periodicals and books caused by technological innovations in the printing process. b. The expanding system of public education that began to teach large numbers of Americans to read and write. c. The creation of an integrated library system in many states. d. The increasing growth of cheap books and newspapers in the popular science fiction and romance genres.

B

Your friend is a photographer who is starting to receive international attention for her work. However, she is frustrated with the high costs of purchasing books of her photographs that are published by art museums and universities. What would be the best way for her to address this problem? a. Begin to work with larger institutions that will charge less for upfront costs. b. Contract with a print-on-demand company that can produce copies of her book for individual consumers for cheaper costs. c. Start publishing exclusively through arts magazines. d. Negotiate with publishers to cut down their royalty fees in order to lower costs.

B

How did World War II help to popularize reading? a. by upping newspaper subscriptions b. by familiarizing readers with poetry c. by ushering in the paperback era d. by depicting the war in graphic accounts

C

In what way did Harriet Beecher Stowe's Uncle Tom's Cabin most greatly affect the nation? a. psychologically b. financially c. politically d. environmentally

C

Which of the following is TRUE of censorship today? a. Top ten best sellers are immune from it. b. It does not exist at the public library level. c. Libraries are sometimes involved in censorship. d. It is more common than it was fifty years ago.

C

Which of the following is TRUE of most book readers? a. They are older than those who don't read books. b. They are lower income than those who don't read books. c. They are disproportionately women. d. They do not favor fiction.

C

Which of the following is the BEST example of censorship? a. a magazine refusing to run an ad of cigarettes that targets teens b. a news organization only interviewing one of the political party's candidate c. a school district removing all or most non-Christian books from English reading lists d. a radio station renegotiating an on-air talent's contract due to the use of obscenity

C

Why have e-readers and larger mobile devices become more popular than laptop or other computer monitors? a. E-readers and larger mobile devices have greater storage capacities than computers. b. E-readers and larger mobile devices are thought to be "trendier" than computers. c. E-reader and larger mobile device screens are easier to read than computer monitors. d. E-readers and larger mobile devices can access better content than computers.

C

Why was a mass audience created for books and magazines in the mid-1800s? a. Political influence won the day. b. Globalism created renewed interest. c. Social conditions improved. d. Education levels dropped.

C

Why does the Internet also pose challenges for libraries? a. because card-holders can access the library online b. because libraries are losing membership to the Internet c. because there must be complete quiet in the library setting d. because local libraries now offer Internet access

D