chapter 3: culture

feminine culture

people assume a variety of rules and are valued for doing so regardless of sex

culture shock

psychological discomfort when engaging in a new cultural situation

ethnocentrism

the belief that one's own culture is superior to others

collectivist cultures

value community, collaboration, shared interests, harmony, the public god, and avoiding embarrassment.

co-culture

a group comprised of a smaller number of people who hold common values, beliefs, attitudes, and customs that differ from those of the dominant culture.

dominant culture

learned system of norms held by the majority group or empowered people in a society

masculine culture

men and women are expected to adhere to traditional gender roles

high context culture

much of the speaker's message is understood from the context

low context culture

speakers use words to convey most of the meaning; verbal message are direct, specific, and detailed.

culture

system of shared values, beliefs, attitudes, and norms that guide what is considered appropriate among an identifiable group of people

chronemics

the study of how the perception of time differs among cultures.

individualistic cultures

value personal rights and responsibilities, privacy, voicing one's opinion, freedom, innovation, and self-expression

polychromic cultures

view time as a continuous flow

monochromic cultures

view time as a series of small units that occur sequentially