Chapter 3

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Which term refers to the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?

marketing environment

Which term refers to the physical environment and the natural resources that are needed as inputs by marketers or that are affected by marketing activities?

natural environment

Companies who passively accept the marketing environment​ __________.

view it as uncontrollable and do not attempt to change it

Fathers were once ignored or portrayed as dolts in​ advertising, however​ today's advertisers are showing more caring and capable dads. This reflects which demographic​ trend?

Changing dynamics in the American family

Which of the following is true of environmental​ sustainability?

Companies are learning that engaging in sustainable practices is good for business.

Which of the following is true regarding the technological​ environment?

Companies must keep up with changes in technology or risk being left behind.

Which of the following correctly lists actors in a​ company's microenvironment?

Competitors, marketing​ intermediaries, suppliers, publics

Which of the following is the best example of Apple appealing to a trend in the demographic environment?

Fall detection and emergency SOS for the aging Baby Boomer population

What is the purpose of the Federal Food and Drug Act?

Forbids the manufacture or sale of adulterated or fraudulently labeled foods and drugs

Which of the following statements is true regarding public policy and government​ regulation?

Legislation affecting business around the world has increased steadily over the years.

Which term refers to any group that has an actual or potential interest in or impact on an organization's ability to achieve its objectives?

a public

Which of the following consists of economic factors that affect purchasing power and spending patterns?

economic environment

__________ is the development of strategies and practices that create a world economy that the planet can support indefinitely.

environmental sustainability

Which generational age group is now forming brand relationships and represent​ tomorrow's markets?

gen z

The cultural environment is the __________.

institutions and other forces that affect a society's basic values, perceptions, preferences, and behaviors

__________ refers to the actors close to the company that affect its ability to serve its customers - the company, suppliers, marketing intermediaries, customer markets, competitors, and publics.

microenvironment

The Apple Watch's "always on" display is made possible through advancements that produced Apple's low-temperature polysilicon and oxide display (LTPO). This particular development occurred in the ______________ force of the macroenvironment.

technological

The __________ environment consists of forces that create new technologies that lead to new product and market opportunities.

technological

Which of the following statements regarding the current demographic environment is​ correct?

the U.S population is rapidly getting older

The Apple Watch Series 5 was developed with an awareness of current trends in the large societal forces known as _________________.

the macroenvironment

The​ __________ consists of larger societal forces that affect how a company engages and serves its custo

the macroenvironment

__________ consists of the laws, government agencies, and pressure groups that influence and limit various organizations and individuals in a given society

the political environment

Which of the following is the technological trend most likely considered in the development of the new Apple Watch?

Increasingly efficient apps, features, and components that consume less energy stored in batteries.

Being proactive toward the marketing environment means that a​ __________.

company develops strategies to change the environment

The Great Recession of 2008 to 2009 changed​

consumer attitudes towards spending

It can be supposed that an increase in the importance of fitness and wellness in people's lives prompted Apple to include features like the built-in compass and always-on workout apps. That increased importance in fitness is part of the __________________ societal force.

cultural

Gen x

1965-1980 55 mill ppl

Which of the following statements regarding generational marketing is​ correct?

Marketers need to form more precise​ age-specific segments within each generational group.

Which of the following is an important trend in the natural environment that marketers should be aware​ of?

Products that require scarce resources will face large cost increases

Which of the following correctly lists marketing​ intermediaries?

Resellers, physical distribution​ firms, marketing services​ agencies, and financial intermediaries

Which of these statements regarding technology and marketing is​ true?

Technology changes rapidly and creates new opportunities for marketers.

baby boomers

The 78 million people born during the baby boom, following World War II and lasting until the early 1960s

According to the​ text, what is the single most important demographic trend in the United States​ today?

The changing age structure of the population

What is the macroenvironment?

The larger societal forces that affect the microenvironment - demographic, economic, natural, technological, political, and cultural forces

demography

The study of human population in terms of size, density, location, age, gender, race, occupation, and other statistics

What is the purpose of the Robinson-Patman Act?

To empower the FTC to establish limits on quantity discounts, forbid some brokerage allowances, and prohibit promotional allowances except when made available on proportionately equal terms

What is the purpose of the Wheeler-Lea Act?

To make deceptive, misleading, and unfair practices illegal regardless of injury to competition

A sizable and growing market of consumers are seeking products such as​ natural, organic, and nutritional​ foods, fuel-efficient​ cars, and alternative medicines. This trend is attributed to which cultural​ value?

peoples views towards nature

refers to the 80 million people born between 1997 and 2012?

Gen Z

Geographically, many Americans have been moving to small cities located beyond congested metropolitan​ areas, such as​ Minot, North​ Dakota; Boone, North​ Carolina; Traverse​ City, Michigan; and​ Concord, New Hampshire. These small cities are called​ __________.

micropolitan areas

In the United​ States, patriotism has been increasing for the past 20 years. Marketers have responded with increased use of the​ "Made in​ America" appeal and patriotic themes. This reflects which aspect of​ culture?

peoples views towards society

A firm can be proactive by​

pressing lawsuits to keep competitors in line

The Sherman Antitrust Act __________.

prohibits monopolies and activities (price-fixing, predatory pricing) that restrain trade or competition in interstate commerce

One important reason that business legislation is enacted is to​ __________.

protect consumers from unfair business practices

Smart marketing managers take a proactive approach rather than a(n) ________ approach to the marketing environment.

reactive

P&G launched their​ "Tide Loads of​ Hope" program, which provides mobile laundromats to families in​ disaster-stricken areas.​ P&G washes,​ dries, and folds clothes for these families free of charge. This is an example of​ __________

cause-related marketing

The most important actors in the​ company's microenvironment are​ __________.

customers

Many companies are going beyond government regulation and are developing strategies and practices that create a world economy that the planet can support indefinitely. This represents​ __________.

environmental sustainability

Which of the following publics includes community residents and organizations?

local publics


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