Chapter 3
Which term refers to the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?
marketing environment
Which term refers to the physical environment and the natural resources that are needed as inputs by marketers or that are affected by marketing activities?
natural environment
Companies who passively accept the marketing environment __________.
view it as uncontrollable and do not attempt to change it
Fathers were once ignored or portrayed as dolts in advertising, however today's advertisers are showing more caring and capable dads. This reflects which demographic trend?
Changing dynamics in the American family
Which of the following is true of environmental sustainability?
Companies are learning that engaging in sustainable practices is good for business.
Which of the following is true regarding the technological environment?
Companies must keep up with changes in technology or risk being left behind.
Which of the following correctly lists actors in a company's microenvironment?
Competitors, marketing intermediaries, suppliers, publics
Which of the following is the best example of Apple appealing to a trend in the demographic environment?
Fall detection and emergency SOS for the aging Baby Boomer population
What is the purpose of the Federal Food and Drug Act?
Forbids the manufacture or sale of adulterated or fraudulently labeled foods and drugs
Which of the following statements is true regarding public policy and government regulation?
Legislation affecting business around the world has increased steadily over the years.
Which term refers to any group that has an actual or potential interest in or impact on an organization's ability to achieve its objectives?
a public
Which of the following consists of economic factors that affect purchasing power and spending patterns?
economic environment
__________ is the development of strategies and practices that create a world economy that the planet can support indefinitely.
environmental sustainability
Which generational age group is now forming brand relationships and represent tomorrow's markets?
gen z
The cultural environment is the __________.
institutions and other forces that affect a society's basic values, perceptions, preferences, and behaviors
__________ refers to the actors close to the company that affect its ability to serve its customers - the company, suppliers, marketing intermediaries, customer markets, competitors, and publics.
microenvironment
The Apple Watch's "always on" display is made possible through advancements that produced Apple's low-temperature polysilicon and oxide display (LTPO). This particular development occurred in the ______________ force of the macroenvironment.
technological
The __________ environment consists of forces that create new technologies that lead to new product and market opportunities.
technological
Which of the following statements regarding the current demographic environment is correct?
the U.S population is rapidly getting older
The Apple Watch Series 5 was developed with an awareness of current trends in the large societal forces known as _________________.
the macroenvironment
The __________ consists of larger societal forces that affect how a company engages and serves its custo
the macroenvironment
__________ consists of the laws, government agencies, and pressure groups that influence and limit various organizations and individuals in a given society
the political environment
Which of the following is the technological trend most likely considered in the development of the new Apple Watch?
Increasingly efficient apps, features, and components that consume less energy stored in batteries.
Being proactive toward the marketing environment means that a __________.
company develops strategies to change the environment
The Great Recession of 2008 to 2009 changed
consumer attitudes towards spending
It can be supposed that an increase in the importance of fitness and wellness in people's lives prompted Apple to include features like the built-in compass and always-on workout apps. That increased importance in fitness is part of the __________________ societal force.
cultural
Gen x
1965-1980 55 mill ppl
Which of the following statements regarding generational marketing is correct?
Marketers need to form more precise age-specific segments within each generational group.
Which of the following is an important trend in the natural environment that marketers should be aware of?
Products that require scarce resources will face large cost increases
Which of the following correctly lists marketing intermediaries?
Resellers, physical distribution firms, marketing services agencies, and financial intermediaries
Which of these statements regarding technology and marketing is true?
Technology changes rapidly and creates new opportunities for marketers.
baby boomers
The 78 million people born during the baby boom, following World War II and lasting until the early 1960s
According to the text, what is the single most important demographic trend in the United States today?
The changing age structure of the population
What is the macroenvironment?
The larger societal forces that affect the microenvironment - demographic, economic, natural, technological, political, and cultural forces
demography
The study of human population in terms of size, density, location, age, gender, race, occupation, and other statistics
What is the purpose of the Robinson-Patman Act?
To empower the FTC to establish limits on quantity discounts, forbid some brokerage allowances, and prohibit promotional allowances except when made available on proportionately equal terms
What is the purpose of the Wheeler-Lea Act?
To make deceptive, misleading, and unfair practices illegal regardless of injury to competition
A sizable and growing market of consumers are seeking products such as natural, organic, and nutritional foods, fuel-efficient cars, and alternative medicines. This trend is attributed to which cultural value?
peoples views towards nature
refers to the 80 million people born between 1997 and 2012?
Gen Z
Geographically, many Americans have been moving to small cities located beyond congested metropolitan areas, such as Minot, North Dakota; Boone, North Carolina; Traverse City, Michigan; and Concord, New Hampshire. These small cities are called __________.
micropolitan areas
In the United States, patriotism has been increasing for the past 20 years. Marketers have responded with increased use of the "Made in America" appeal and patriotic themes. This reflects which aspect of culture?
peoples views towards society
A firm can be proactive by
pressing lawsuits to keep competitors in line
The Sherman Antitrust Act __________.
prohibits monopolies and activities (price-fixing, predatory pricing) that restrain trade or competition in interstate commerce
One important reason that business legislation is enacted is to __________.
protect consumers from unfair business practices
Smart marketing managers take a proactive approach rather than a(n) ________ approach to the marketing environment.
reactive
P&G launched their "Tide Loads of Hope" program, which provides mobile laundromats to families in disaster-stricken areas. P&G washes, dries, and folds clothes for these families free of charge. This is an example of __________
cause-related marketing
The most important actors in the company's microenvironment are __________.
customers
Many companies are going beyond government regulation and are developing strategies and practices that create a world economy that the planet can support indefinitely. This represents __________.
environmental sustainability
Which of the following publics includes community residents and organizations?
local publics
