chapter 4

slideshow ads

These are looping video ads with up to 10 images and music. It's almost like a carousel ad that scrolls on its own, but with music.

Video Ads

These are single video ads that can contain a traditional video or a GIF.

income demographics

30k + = 38 percent 75k+= 37 percent 30k-49,999k= 32 percent 50k-74,999k= 32 percent

the ages of Instagram users

59 percent of those 18-29 33 percent of those 30-49 18 percent of those 50-64 8 percent of those 65+

When was Instagram launched?

In October 2010, Kevin Systrom and Mike Krieger launched Instagram as an application that allowed users to share pictures publicly

gender ratio of Instagram

In all of the age groups represented in the chart above, females outnumber males. Thirty-eight percent of women who use the internet are Instagram users, compared to the 28 percent of men who use the internet being on Instagram.

In November 2016, Instagram added live video functionality to Instagram Stories, allowing users to broadcast themselves live, with the video disappearing immediately after ending.

Instagram update - Instagram live

In August 2016, Instagram launched Instagram Stories, a feature that allows users to take photos and videos, add effects and layers, and add them to their Instagram stories. This feature upgrade shared a lot of similarities with its competitor Snapchat.

Instagram update - Instagram stories

The ability for users to tag each other in photos was released in 2013.

Instagram update - Tag photo

Some of you may remember when your Instagram feed was shown to you in chronological order. For businesses, these were good days as that viewing format greatly increased the likelihood of users seeing their content. The problem with a chronological feed, however, is that the more accounts you follow, the more cluttered your feed gets and you might miss important content because you didn't scroll back far enough. An Instagram feed based off of relevance means that you see more of the content you engage with (like, comment, share) on a regular basis. This is Instagram's way of predicting the

Instagram update- Feed by relevance

In December 2013, Instagram announced Instagram Direct, a feature that lets users interact through private messaging. Users who follow each other could now send private messages with photos and videos.

Instagram update-Instagram Direct

Instagram added 15-second video sharing in June 2013. Remember, Facebook had purchased Instagram for $1 billion, so this was viewed as Facebook's attempt at competing with then-popular video-sharing application Vine.

Instagram update-Instagram Videos

Instagram needed a way to start earning money in order to generate a profit for its parent company (Facebook). In 2013, Instagram turned to photo ads, and to video ads in 2014. These changes allowed businesses to pay Instagram money to place images and videos in front of the users that they wanted to target. Essentially, 'sponsored' content on Instagram are posts that have been turned into ads to reach more viewers.

Instagram update-sponsored photos/video

when did Instagram reach 1 million users

It only took two months for Instagram to reach the one-million user mark

who launched Instagram

Kevin Systrom and Mike Krieger launched Instagram

PHOTO ADS

These are ads with a single image.

carousel ads

These are ads with two or more scrollable images or videos.

Here's an example of a brand understanding the value of Instagram ads. Monthly book subscription service Read Dog Books used Instagram Stories to connect with its audience while running a single advertising campaign on Instagram and Facebook to encourage people to subscribe. An advertising campaign is a collection of advertisements trying to accomplish the same goal.

advertising campaign

It's good practice for brands to keep a consistent theme throughout their Instagram posts. Brands can do this by using the same image and video filters across their content. Such consistency allows audience members to better recognize brands in their feeds

be consistent

Who bought Instagram

because of this rapid growth that Facebook decided to purchase Instagram for $1 billion in 2012.

Posting visually appealing content is important on Instagram, but it's not everything. The captions you use with your photos and videos provide an excellent way for your business to show off your brand's personality. Hootsuite created an excellent guide to help with writing great Instagram captions.

captivate with captions

when to post on Instagram

it's twice a week, make sure you are always consistent with posting twice a week. Monday and Thursday at five and 2 . but on the internet it is 9-11. also never post on the weekends

One of the best features of advertising on Instagram is the ability to specifically target your audience. Instead of posting a photo to the universe and hoping the right people see it, you can place that photo directly in front of people who might already be interested in what your business offers.

know your audience

Which countries use Instagram the most (Location)

the countries that use Instagram the most are : 1. united states 2.Brazil 3. Indonesia 4. India 5.Turkey 6.Russia 7. Iran 8.Japan 9.United kingdom 10.mexico

story ads

these ads appear between people's stories. Here are the two ad formats for Story Ads: Single Image: With this format, you can create up to six ads with one unique image each. It looks just like a normal Instagram story with a tiny "Sponsored" at the bottom. Single Video: With this format, you can upload a video or GIF of up to 15 seconds.

A great way to have a never-ending supply of content to share is getting your Instagram community to create posts featuring your brand. Such posts and other content created and shared by customers is called user-generated content. Community members may engage in the creation of user-generated content by using company hashtags or tagging your company in their own photos and videos. Remember to always give photo / video credit to the rightful owners of the content. Not only does UGC supply you with a stream of content, but you build brand loyalty and raving fans by featuring their content on your company channel. You know what I'm talking about if you've had a brand share one of your photos on its feed.

ugc

reported that posts with at least one hashtag get 12.6 percent more engagement than those with no hashtags. Use relevant hashtags to your post content and to your target audience.

use hashtags