Chapter 4 Activity/Quiz

Gia purchased a Groupon for an afternoon of ice skating, pizza, and sodas for four people for $25 (a $60 value). She felt that the purchase was a great deal and the redemption process was easy and convenient. Gia is likely to have ________ toward Groupon due to her positive experience.

a positive attitude

Quiz

Quiz

Firms such as GM and Frito-Lay have learned which of the following marketing lessons?

The buying experience, customer satisfaction, and customer retention can increase a firm's profits.

Hadley wants to purchase a fitness tracker. She is unsure about what type will best suit her needs and work best with other products she owns. As a result, she has begun asking for advice from her friends and relatives. In addition, she has talked to several salespeople at Apple and Best Buy and has looked at some online reviews. Hadley is engaging in

an external search.

All of the following are situational influences that can have an impact on a consumer's purchase decision process except which?

consumer involvement

While price is often the activation point that gives people the reason to subscribe and come back to Groupon, consumers are really more concerned about dealing with a quality merchant and having a unique experience with their friends. In other words, consumers focus on the unique combination of benefits from the experience, which is known as

customer value.

Which stage in the consumer purchase decision process suggests criteria to use for the purchase, yields brand names that might meet the criteria, and develops consumer value perceptions?

information search

Groupon's "great coupons," which are offered to groups of consumers for products and experiences that the consumers may otherwise not try due to high prices, are an example of ________ reduction, because the financial commitment by the customers is reduced by the Groupon.

perceived risk

Carlos plans to go for a run after his classes are over. As he is getting dressed, he notices that one of the seams is unraveling in his favorite shorts, and he thinks it is about time for ones. In which stage of the consumer purchase decision process is Carlos at that moment?

problem recognition

Edgar received a text message from Groupon this morning, letting him know about an opportunity to take a series of five horseback riding lessons at a nearby stable for $199, a value of $400. Edgar has always wanted to try horseback riding, so he bought the Groupon. The Groupon first affected Edgar in the ________ stage, as the Groupon highlighted the difference between his ideal and actual states.

problem recognition

There are five stages in the consumer purchase decision process. The first stage is

problem recognition.

Which problem solving variation would normally be used to purchase items such as crackers or laundry detergent?

routine problem solving

Consumer behavior includes the actions a person takes in purchasing services and using products and services, including

the mental and social processes that come before and after these actions.

Some automobile dealerships employ a nonnegotiable or no-haggle price strategy to sell their cars. A customer who wants to buy a new or used car would pay the posted price. These dealers probably adopted this pricing policy because

women have an intense dislike of price negotiation, yet still want to buy a car.

Enlightened carmakers have hired women designers, engineers, and marketing executives to better understand the way women decide to buy new cars. They have learned that

women look for features that make accidents survivable while men favor those that prevent them.

Groupon utilizes social influences in its marketing by allowing its customers to share links to Groupons on its website. This use of ________ marketing allows customers to influence their friends through an online "conversation."

word-of-mouth