Chapter 4 Ethical and social responsibility sustainable marketing

In which of the following ways can top management contribute to the unethical behavior of employees?

1. penalize employees who refuse to engage in unethical behavior. 2. reward employees for ethically troubling behavior

which of the following are steps in conducting a social audit

1. specify the resources necessary to achieve social responsibility objectives. 2. evaluate social responsibility programs. 3. identify causes consistent with the company's mission

In which of the following industries is economic espionage most prevalent?

High-technology

_____ development involves conducting business in a way that protects the natural environment while making economic progress.

Sustainable

Public opinion surveys indicates that most people feel the ethical standards of business executives.

are not "very high"

Because culture is a socializing force that dictates what is morally right, moral standards are

relative to particular societies

The right to be informed and the right to choose, as both pertain to the exchange process in marketing, are part of

the Consumer Bill of Rights

Recent surveys indicates that 50% of US consumers were willing to change their lifestyle to improve the environment and

they may be unwilling to pay higher prices.

In cause marketing, charitable contributions are not outright contributions but rather are

tied to customer revenues produced through the promotion of one of its products

Moral idealism

applies ethical duties, such as a duty to do harm

A(n) ______ of ethics is a formal statement of ethical principle and rules of conduct.

code

About which of the following should a marketer be especially careful in order to be sensitive to the consumer bill of rights?

collecting personal information from online consumers

which two of the following are the most common motivations for unethical consumer behavior?

1. consumer believes he or she can get away with it. 2. consumer's rationalization that the act is justified.

_____ is considered unethical in the United States because of its negative impacts on competition, but its practice can be more common in countries in earlier stages of economic development.

Bribery

The legal concept of caveat emptor closely translates to

"let the buyer beware"

Which of the following are examples of social responsibility?

1. Cause marketing 2. Green marketing 3. Use of the triple-bottom line

Which of the following are benefits associated with companies' effort to increase social responsibility?

1. Favorable word of mouth 2. Financially outperform less responsible companies

Examples of an ethical problem in which a market is violating the Consumer Bill of Rights include which of the following?

1. Promoting a dangerous product 2. Falling to disclose actual costs of an lease

Which of the following are common ways in which consumers fail to act ethically or responsibility?

1. Putting inaccurate information on credit applications 2. Pirating music 3. Submitting phony insurance claims

Social responsibility extends the concept of social responsibility to which of the following?

1. The general public 2. Preservation of the ecological environment

Which of the following are reasons for the state of perceived ethical business conduct being at its present level?

1. The public's expectations of ethical business behavior have increased 2. Ethical business conduct may have declined

Which of the following are rights codified by the 1962 Consumer Bill of Rights?

1. The right to be head 2. The right to safety

Which of the following is the first ad most central concept of social responsibility?

Profit responsibility

Green marketing is

any effort to produce, promote, or reclaim environmentally sensitive products

In an ethical, both buyer and seller should be _____ afterward.

better off

Bridgestone/Firestone was slow to recall tires that had been linked to dangerous crashes. Under stakeholder responsibility, the firm should have considered effects of its actions on

customers

A social audit is used by organization to

develop, implement, and evaluate social responsibility efforts

Pepsi cola received an offer from a Coca-Cola employee to purchase a confidential marketing plan for a new coke product. Had this transaction been carried out, it would have been an example of

economics espionage

Economic _____ and corruption are two kinds of unethical behavior pertaining to competition.

espionage

______ serve as guidelines on how to act rightly and justly when faced with moral dilemmas.

ethics

when a company like 3M has a formal program to reduce pollution and recycle material, it is pursuing

green marketing

Which of the following are society's values and standards that are enforceable in the courts?

laws

Moral idealism and utilitarianism

leaned through the process of socialization and by formal education

Which personal moral philosophy considers certain individual rights or duties as universal, regardless of the outcome?

moral idealism

Two personal moral philosophies are ___, which considers certain rights and duties as universal, and ____, which focuses on the greatest good for the greatest number.

moral idealism; utilitarianism

Social responsibility means that organizations are

part of a society and accountable to it for their actions

Organizations that place an emphasis on the triple-bottom line recognize the need to improve the state of which of the following?

people, profit, the planet

Which of the following is the best example of cause marketing?

procter and gamble raises funds for the special Olympics when customers purchase select company products.

Social responsibility includes the concept of ____ responsibility, stakeholder responsibility, and social responsibility.

profit

________ responsibility holds that companies have a simple duty: to maximize profits for their owners or stockholders

profit

When an organization focuses on the obligations it has to consumers, employees, suppliers, and distributions it is accepting its _____ responsibility.

stakeholder

Economic espionage is

the clandestine collection of trade secrets or proprietary information about a company's competitors

The majority of business people feel that it is ok to "get around a law if you don't actually break it" but this may be a rationalization of ____ behavior.

unethical

________ is a personal moral philosophy that focuses on "the greatest good for the greater number"

utilitarianism

utilitarianism

whenever benefits exceed the costs, a behavior is ethical

A _______ is an employee who reports illegal or unethical actions of their employers.

whistle-blower