Chapter 4

the benefit of keyword mapping is

1- to make sure the most appropriate webpage shows up on the SERP for every search phrase 2- to organize SEO efforts across the many search phrases the website is targeting 3- to prevent keyword cannibalization in a websites SEO efforts

organic search results are typically displayed

below the paid ads

Jane.com sells clothing and accessories. They want their line of maternity clothing to show up on searches that include 'maternity'. what should the URL for the maternity page be?

https://jane.com/maternity

why is a high bounce back rate a negative signal of a webpage's quiality

it indicated that the searcher did not like what they found

a company wishing to rank for local searches should first

register and verify its business with googles my business

long tail keywords are

search terms with lower volume than "fat head keywords"

for a search engine, "relevance" refers to

the extent to which a webpages content matches the searcher's query

including the word 'maternity' in the alt text and file name of several images on the matenrity category page of jane.com will improve the page's relevance score for searches using the word 'maternity'. what other benefit can result from this?

the images are more likley to show up on image searches that use 'maternity'

even a highly relevant keyword may not be worth pursuing in your SEO if

the keyword has no traffic

if your website rank 1, 9, 98, and 112 for four different keywords, on which keyword should your website first target SEO efforts?

the keyword on which your site ranks #9