Chapter 5

belief

descriptive thought that a person holds about something

alternative situation

evaluates other brands

online social networks

blogs

cognitive dissonance

buyer discomfort caused by postpurchase conflict

purchase decision

buyers decision about which brand to purchase

habitual buying behaivor

consumer buying behaivor in situations charachterized by low consumer involvment and few significantly percieved brand differences

dissonance reducing buying behaivor

consumer buying behaivor in situations characterized by high involvment but few percieved differences among brands

postpurchase behaivor

customers take further action after purchase based on their satisfaction and dissatisfaction with a purchase

need recognition

first stage of the buyer decision proceess in which the consumer recognizes a problem or need

new product

good, service, idea that is percieved by some potential customers as new

subculture

group of people with shared value systems based on common life experiences and situations

perception

process by which people select organize and interpert information to form a meaningful picture of the world

group

two or more people who interact to accomplish individual mutual goals

motive

a need that is sufficently pressed to direct the person to seek satisfaction of the need

personality

unique psychological characteristics that distinguish a person

variety seeking buying behavior

consumer buying behavior with low consumer involvment buy significant percieved brand differences

adoption process

mental process through which an individual passes from first hearing about an innovation to final adoption

social class

permanent and ordered divisions in a society whose members share similiar interests, values and behaivors

lifestyle

persons pattern of living as expressed in his or her activities interests and opinions