Chapter 5
belief
descriptive thought that a person holds about something
alternative situation
evaluates other brands
online social networks
blogs
cognitive dissonance
buyer discomfort caused by postpurchase conflict
purchase decision
buyers decision about which brand to purchase
habitual buying behaivor
consumer buying behaivor in situations charachterized by low consumer involvment and few significantly percieved brand differences
dissonance reducing buying behaivor
consumer buying behaivor in situations characterized by high involvment but few percieved differences among brands
postpurchase behaivor
customers take further action after purchase based on their satisfaction and dissatisfaction with a purchase
need recognition
first stage of the buyer decision proceess in which the consumer recognizes a problem or need
new product
good, service, idea that is percieved by some potential customers as new
subculture
group of people with shared value systems based on common life experiences and situations
perception
process by which people select organize and interpert information to form a meaningful picture of the world
group
two or more people who interact to accomplish individual mutual goals
motive
a need that is sufficently pressed to direct the person to seek satisfaction of the need
personality
unique psychological characteristics that distinguish a person
variety seeking buying behavior
consumer buying behavior with low consumer involvment buy significant percieved brand differences
adoption process
mental process through which an individual passes from first hearing about an innovation to final adoption
social class
permanent and ordered divisions in a society whose members share similiar interests, values and behaivors
lifestyle
persons pattern of living as expressed in his or her activities interests and opinions