Chapter 5 Survey and Observations

Which of the following is NOT recognized as an advantage of using electronic interviewing to collect research data EXCEPT ________ A) high interviewer bias B) limited to simple question C) low sample control D) low response rate E) moderate quantity of data

A) high interviewer bias

Which of the following is NOT an advantage of using telephone interviewing to collect research data? A) large quantity of data can be collected B) high sample control C) good control of the field force D) good response rate E) fast

A) large quantity of data can be collected

Which of the following is NOT mentioned as an advantage of social media for conducting surveys? A) wider coverage B) survey administration is easy to control C) simplicity in implementing surveys D) ability to field more complex questions E) responses are more candid

B) survey administration is easy to control

Which of the following is NOT mentioned as a disadvantage of social media for conducting surveys? A) surveys do not address the responses from nonusers of social media B) survey administration is difficult to control C) inability to field more complex question D) response rates may be low E) confidentiality is an issue

C) inability to field more complex questions

Which of the following is NOT an advantage of using mall intercept interviews to collect research data? A) good for physical stimuli B) good control of the environment C) low cost D) good response rate E) complex questions can be asked

C) low cost

Which of the following disadvantages does NOT apply to using in-home interviewing to collect research data? A) low control of field force B) potential for interviewer bias C) poor sample control D) most expensive E) may take long to collect data

C) poor sample control

Which of the following statements is NOT correct about computer-assisted telephone interviewing (CATI)? A) the computer checks the responses for appropriateness and consistency B) interviewing time is reduced, data quality is enhanced, and the laborious steps in the data-collection process, coding questionnaires and entering the data into the computer, are eliminated C) the CATI software cannot perform skip patterns D) interim and update reports on data collection or results can be provided almost instantaneously

C) the CATI software cannot perform skip patterns

Which of the survey methods listed below is preferable when using physical stimuli? A) in-home B) mall intercept C) CAPI D) all of the above

D) all of the above

Which of the following is NOT an advantage of using the survey method? A) ease of use B) reliability C) cost D) validity E) all are advantages

E) All are advantages

Which of the following is NOT a disadvantage of electronic methods of data collection? A) no control of the environment B) low sample control C) low response rate D) only moderate quantities of data can be obtained E) low social desirabillity

E) low social desirability

The disadvantages of using mail interviews to collect research data include all of the following EXCEPT _____ A) high interviewer bias b) limited to simple questions C) low social desirability D) low./moderate cost E) no field force problem

a) high interviewer bias

Which of the following is a NOT a category of personal interviewing methods? A) mail panel B) in-home C) mall intercept D) computer assisted E) all of the above

a) mail panel

______ is defined as the error due to the interviewers failure to follow the correct interviewing procedures

interviewer bias

A large and nationally representative sample of households who have agreed to periodically participate in mail questionnaires, product tests, and telephone surveys are called ________.

mail panels

The interviews conducted by Procter & Gamble on Olay Beauty Bar, where the respondents actually washed their hands and face with the bar in a test area before responding to a survey falls under which of the following categories?

mall intercept personal interviews

An observational research strategy in which mechanical devices, rather that human observers, record the phenomenon being observed is called ______.

mechanical observation

______ is the bias that arises when actual respondents differ from those who refuse to participate in ways that affect the survey results

non response bias

The recording of behavioral patterns of people,objects, and events in a systematic manner to obtain information about the phenomenon of interest is called ______

observation

Which of the following types of incentives is included with the survey or questionnaire?

prepaid incentive

A(n) _____ is sent to only those respondents who complete the survey

promised incentive

The percentage of the total attempted interviews that are completed is referred to as ________.

response rate

________ is the ability of the survey mode to reach units specified in the sample effectively and efficiently.

sample control

The tendency of the respondents to give answers that may not be accurate but that may be desirable from a social standpoint is called ________.

social desirability

Use of a formal questionnaire that presents questions in a prearranged order is called ________.

structured data collection

A structured questionnaire is given to a sample of a population and is designed to elicit specific information from respondents when using the ______.

survey method