Chapter 6 Quiz

Marketers use and to boost learning for consumers during the decision process.

reinforcement and repetition

When consumers are overwhelmed by stimuli in the environment, they use _______ to choose what information is processed.

selective exposure

Cognitive dissonance is likely to increase during which of the following situations? (Select three)

As the dollar value of a purchase increases When the rejected alternatives have desirable features that the chosen alternative does not provide When the purchase decision has a major effect on the buyer

A consumer who has an ongoing interest in a product or category experiences which type of high involvement?

Enduring involvement

A consumer purchasing a new pair of shoes is likely to have which level of involvement in the consumer decision process?

Limited decision making

During _______, the consumer conducts a mental review—do I have experience with this product?

an internal information search

is derived from a good or service that helps the consumer solve problems and accomplish tasks.

Utilitarian value

The driving force that causes a consumer to take action and satisfy a specific need is a _______.

motive

Social class is based on _______.

occupation, education, income, and wealth

When consumers worry about a purchase impacting others' opinions of them, they are concerned about _______

social risk

The three largest and fastest-growing subcultures in the United States include: _______, _______, and _______. (Select three)

Asians African Americans Hispanics

Customers at the _______ level of loyalty tell others about the brand and have an emotional connection.

committed

The broadest determinant of consumer behavior is _______.

culture

When a consumer has previous experience with a product or brand, it is likely the level of involvement would _______.

decrease

The goal for marketers in the consumer decision journey is to _______.

eliminate the consumer's research and evaluation stages of the decision-making process

It is difficult to separate the information search and evaluation of alternatives steps in the consumer decision-making process because consumers _______.

evaluate some alternatives as the search process progresses

Which of the following are individual influences on consumer buying behavior? (Select three)

gender self-concept personality

The pleasure or happiness you receive from purchasing a product has

hedonic value

A person's _______ is how they wish to be perceived.

ideal self-image

The second step of the consumer decision-making process is ______.

information search

Some people avoid buying specific products and brands so they are not associated with specific groups. These groups would be classified as ______.

nonaspirational groups

Someone who influences the opinions of others is a(n) _______.

opinion leader

Consumer purchases are made based on _______, what the consumer expects to obtain from a purchase.

perceived value

One of the least useful concepts in consumer behavior is _______, even though it may influence the types and brands of products people purchase.

personality

According to Maslow, the most basic needs are _______.

physiological needs