Chapter 6 Quiz
Marketers use and to boost learning for consumers during the decision process.
reinforcement and repetition
When consumers are overwhelmed by stimuli in the environment, they use _______ to choose what information is processed.
selective exposure
Cognitive dissonance is likely to increase during which of the following situations? (Select three)
As the dollar value of a purchase increases When the rejected alternatives have desirable features that the chosen alternative does not provide When the purchase decision has a major effect on the buyer
A consumer who has an ongoing interest in a product or category experiences which type of high involvement?
Enduring involvement
A consumer purchasing a new pair of shoes is likely to have which level of involvement in the consumer decision process?
Limited decision making
During _______, the consumer conducts a mental review—do I have experience with this product?
an internal information search
is derived from a good or service that helps the consumer solve problems and accomplish tasks.
Utilitarian value
The driving force that causes a consumer to take action and satisfy a specific need is a _______.
motive
Social class is based on _______.
occupation, education, income, and wealth
When consumers worry about a purchase impacting others' opinions of them, they are concerned about _______
social risk
The three largest and fastest-growing subcultures in the United States include: _______, _______, and _______. (Select three)
Asians African Americans Hispanics
Customers at the _______ level of loyalty tell others about the brand and have an emotional connection.
committed
The broadest determinant of consumer behavior is _______.
culture
When a consumer has previous experience with a product or brand, it is likely the level of involvement would _______.
decrease
The goal for marketers in the consumer decision journey is to _______.
eliminate the consumer's research and evaluation stages of the decision-making process
It is difficult to separate the information search and evaluation of alternatives steps in the consumer decision-making process because consumers _______.
evaluate some alternatives as the search process progresses
Which of the following are individual influences on consumer buying behavior? (Select three)
gender self-concept personality
The pleasure or happiness you receive from purchasing a product has
hedonic value
A person's _______ is how they wish to be perceived.
ideal self-image
The second step of the consumer decision-making process is ______.
information search
Some people avoid buying specific products and brands so they are not associated with specific groups. These groups would be classified as ______.
nonaspirational groups
Someone who influences the opinions of others is a(n) _______.
opinion leader
Consumer purchases are made based on _______, what the consumer expects to obtain from a purchase.
perceived value
One of the least useful concepts in consumer behavior is _______, even though it may influence the types and brands of products people purchase.
personality
According to Maslow, the most basic needs are _______.
physiological needs