Chapter 6 Reading Quiz

If you ask survey respondents to respond to questions with a limited choice of answers, you are asking what type of questions? a. fixed-alternative b. open-ended c. interview d. essay

a. fixed-alternative

Values are a. our more enduring judgements about what is good and what is bad in life b. our perceptions of reality. c. our predispositions to respond to things in evaluative ways d. our conceptions of what is true and false

a. our most enduring judgements about what is good and what is bad in life.

"Have you ever been to a professional hockey game?" is an example of a. an expert question, b. a closed-ended question. c. an open-ended question. d. a scale question.

b. a closed-ended question.

Our general evaluations of people, ideas, objects, or events are our a. values b. attitudes c. traditions d. beliefs

b. attitudes

Socioeconomic status (SES) includes a. religion, educations, and gender. b. income, occupation, and education. c. ethnicity, education, and occupation. d. gender, occupation, and religion.

b. income, occupation, and education

Tools a speaker can use to analyze an audience include all of the following except a. published sources b. personal opinions c. surveys d. interview

b. personal opinions

To establish a feeling of identification with the audience, a. arrive at the speaking setting well before the speech. b. stress your commonalities. c. speak loudly enough to be heard without a microphone. d. practicing the speech often before its presentation.

b. stress your commonalities.

How many demographics are typically considered in the analysis of speech audiences? a. four b. nine c. eight d. six

c. eight

Under what circumstances should the speaker begin by showing the topics relevance to the audience and then relate the topic to ideas and experiences about which the audience holds a positive attitude? a. if the listeners have a positive feeling about the topic b. if the listeners already have a negative bias c. if the topic of the speech is new to the listeners d. if the listeners don't know very much about the topic

c. if the topic of the speech is new to the listeners

An audience-centered approach means a. you speak to the audience about topics they already know about b. you say what the audience wants to hear even when in conflicts with what you believe. c. you consider your audience in every phase of the speech preparation process d. you pander to the audience

c. you consider your audience in every phase of the speech preparation process