Chapter 7
Resellers (ex)
Martins Produce Stand buys produce from area farmers marks the merchandise up to a price that includes some profits, and then sells the fruit and vegetables to the people who patronize the stand in the area
Reseller Markets
Individuals and business organizations that buy finished goods and resell them to make a profit without changing the physical characteristics of the products
Producer Markets
Individuals and business organizations that purchase products to make profits by using them to produce other products or using them in their operations
NOT example of Producer market member
Buyers of finished products that intend to resell them for a profit
Government business market tends to have the most
Most complex buying producers
Resellers
buy goods to resell
40% if the annual US GDP is...
Government Spending
Resller Market
Just as HEB, Target, Walmart, and other large retail stores are resellers...quick tools, mac tools, are also resellers.
Business Markets divided into
Producer, Reseller, Government, and Institutional
Three purposes consider business market
Resale, Use in daily operations, and direct use in producing other products
Sales per square foot of selling area
because retailers have to be concerned with product selection, price, and space they often evaluate products on the basis
Wholesalers
buy products from manufacturers and resell the products to other firms in the distribution system
Producer Market Members
buyers of raw materials, buyers of semi-finished items used to make other products, buyers of services used for their operation of their organization