Chapter 7

Resellers (ex)

Martins Produce Stand buys produce from area farmers marks the merchandise up to a price that includes some profits, and then sells the fruit and vegetables to the people who patronize the stand in the area

Reseller Markets

Individuals and business organizations that buy finished goods and resell them to make a profit without changing the physical characteristics of the products

Producer Markets

Individuals and business organizations that purchase products to make profits by using them to produce other products or using them in their operations

NOT example of Producer market member

Buyers of finished products that intend to resell them for a profit

Government business market tends to have the most

Most complex buying producers

Resellers

buy goods to resell

40% if the annual US GDP is...

Government Spending

Resller Market

Just as HEB, Target, Walmart, and other large retail stores are resellers...quick tools, mac tools, are also resellers.

Business Markets divided into

Producer, Reseller, Government, and Institutional

Three purposes consider business market

Resale, Use in daily operations, and direct use in producing other products

Sales per square foot of selling area

because retailers have to be concerned with product selection, price, and space they often evaluate products on the basis

Wholesalers

buy products from manufacturers and resell the products to other firms in the distribution system

Producer Market Members

buyers of raw materials, buyers of semi-finished items used to make other products, buyers of services used for their operation of their organization