chapter 7

Systematic error is divided into which two general categories? a. respondent error and administrative error b. random sampling error and administrative error c. response bias and interview error d. primary error and secondary error

a

In a research study, a potential respondent who is not at home at either the first or second attempt to reach this person by phone is called a(n) _____. a. sample bias b. no contact c. interviewee d. random sampling error

b

When an interviewer unintentionally and mistakenly checks the wrong response on a checklist during an interview, this is an example of _____. a. interviewer cheating b. auspices bias c. interviewer error d. social desirability bias

c

A survey can collect information using which of the following techniques? a. telephone b. face-to-face interviews c. e-mail d. all of these choices

d

Which type of bias occurs when a respondent wishes to create a favorable impression or save face in the presence of an interviewer? a. random sampling bias b. social desirability bias c. administrative bias d. interviewer cheating

b

_____ refers to some true value of a phenomenon within a population. a. Parameter estimate b. Population parameter c. True parameter d. Sample parameter

b

1. The people who answer survey questions are referred to as _____. a. researchers b. clients c. respondents d. users

c

All of the following are types of response bias EXCEPT _____. a. acquiescence bias b. extremity bias c. self-selection bias d. interviewer bias

c

Barbara received a phone call asking her to participate in a survey. She told the interviewer that she was too busy and could not participate. This is an example of a(n)_____. a. random sampling error b. administrative error c. nonresponse error d. respondent error

c

All of the following are advantages of survey research EXCEPT ____. a. free from errors b. quick c. accurate means of assessing information about a population d. flexible

a

People who are unwilling to participate in a research project are referred to as _____. a. refusals b. deviations c. no contacts d. random errors

a

When a research company pulls a random sample of people from a phone book and that sample does not include people with unlisted numbers or who do not have landline telephone service, we say that the sample contains _____. a. sample selection error b. acquiescence bias c. social desirability error d. auspices bias

a

When a respondent tells the interviewer that he reads The Wall Street Journal on a daily basis so that he can impress the interviewer, this is an example of _____. a. interviewer bias b. auspices bias c. administrative bias d. acquiescence bias

a

Carl is an interviewer, and he is supposed to write down everything respondents say. However, he has difficulty getting everything down. This is an example of _____. a. curb-stoning b. interviewer error c. auspices bias d. interviewer cheating

b

When a research study is not conducted according to the plan in the proposal for the research study, what kind of error has occurred? a. random sampling error b. systematic error c. respondent error d. implementation error

b

When a restaurant customer decides to fill out a customer satisfaction survey to complain about having to wait an hour for her food that was cold, this is an example of _____. a. random sampling error b. self-selection bias c. auspices bias d. social desirability bias

b

People who are not contacted or who refuse to cooperate are called _____. a. random errors b. biased respondents c. sample selection errors d. nonrespondents

d

Systematic errors are _____ because they include all sources of error other than those introduced directly by the sampling procedure. a. random sampling errors b. interviewer errors c. nonresponse errors d. nonsampling errors

d

The tendency for respondents to agree with most questions in a survey is known as _____. a. auspices bias b. interviewer bias c. extremity bias d. acquiescence bias

d

When a respondent tells an interviewer that his annual income last year was $50,000 because he is embarrassed to admit that it was $25,000, this is an example of _____. a. nonresponse error b. auspices bias c. interviewer cheating d. deliberate falsification

d

Which of the following occurs when respondents tend to answer questions with a certain slant? a. interviewer bias b. self-selection bias c. self-preservation bias d. response bias

d

Which type of error arises because of inadequacies of the actual respondents to represent the population of interest? a. population error b. systematic error c. response error d. sampling error

d