Chapter 7 Media Quiz

According to Nikki, the design and development manager at Holden Outerwear, it is difficult for the company to push its vendors toward new developments because the vendors

Do not want to develop products that may not get used

Which of the following is true of Holden Outerwear?

It pushes the style aspect of technical outerwear

Mikey and Scott, the founders of Holden Outerwear, invented the world's first natural-fiber, waterproof, breathable fabric to make their products. This breakthrough reflects a(n)

Technological discontinuity

The management at Holden Outerwear is able to push its vendors to work on new developments by

Educating them on how to use standard factory processes to develop new products

Holden Outerwear promotes innovation at the individual employee level by

Hiring open-minded employees who thrive on creation and change

Which one of the following facts sets Holden Outerwear apart from other outerwear brands?

It takes cues from the world of high fashion for designing apparel

According to Mikey, the founder of Holden Outerwear, the industry and the consumers are excited about the Holden brand because

Its clothing is radically different

The primary source of innovation and change at Holden is

The innovative drive and interests of Holden's employees

Nikki, the design and development manager at Holden Outerwear, says she likes "taking something everyone does every day and doing it slightly different." A workplace that provides the freedom that Nikki promotes has a

creative work environment