CHAPTER 7 QUIZ ANSWERS youtube marketing MARKETING STRATEGIES: A GUIDE TO SOCIAL MEDIA AND DIGITAL MARKETING edify stukent
What are the ranking factors of a successful YouTube channel?
***both choices watch time and video length, number of subscribers and user interaction
You'll want your video ad on YouTube to be between _____.
15-60 seconds
In what year was the first YouTube video uploaded?
2005
Although there are millions of advertisers on YouTube, only _____ percent of small businesses advertise on the popular video platform.
9
True or False: All YouTube advertisements are in video form.
false
True or False: Posting new videos consistently isn't important.
false
Which of the following was presented in the textbook as a good way to hook your viewer?
showing a recognizable influencer or celebrity
True or False: Quality sound, great visuals, a message and theme, and a call to action (CTA) are elements to consider when creating an effective video as part of a business strategy.
true
True or False: You need to pay close attention to whom you want consuming your YouTube ads; targeting is important.
true
True or False: YouTube is the third most-visited website in the world.
true