CHAPTER 7 QUIZ ANSWERS youtube marketing MARKETING STRATEGIES: A GUIDE TO SOCIAL MEDIA AND DIGITAL MARKETING edify stukent

What are the ranking factors of a successful YouTube channel?

***both choices watch time and video length, number of subscribers and user interaction

You'll want your video ad on YouTube to be between _____.

15-60 seconds

In what year was the first YouTube video uploaded?

2005

Although there are millions of advertisers on YouTube, only _____ percent of small businesses advertise on the popular video platform.

9

True or False: All YouTube advertisements are in video form.

false

True or False: Posting new videos consistently isn't important.

false

Which of the following was presented in the textbook as a good way to hook your viewer?

showing a recognizable influencer or celebrity

True or False: Quality sound, great visuals, a message and theme, and a call to action (CTA) are elements to consider when creating an effective video as part of a business strategy.

true

True or False: You need to pay close attention to whom you want consuming your YouTube ads; targeting is important.

true

True or False: YouTube is the third most-visited website in the world.

true