Chapter 8: Electronic and Mobile Commerce Quiz

Define electronic commerce and identify its various subsets.

- Defining an effective e-commerce model and strategy - Dealing with business process change requirements - Channel conflicts - Dealing with consumer privacy and security concerns - Deal with legal issues - Overcoming consumers' lack of trust - Overcoming global issues - Digital Divide

Define electronic commerce and identify its various subsets.

-Conducting business activities electronically over computer networks - Subsets include B2C, B2B, and C2C

In which of the following forms of e-commerce, is there much room for negotiation on price, payment and delivery options, quantity, quality, and options and features?

Business-to-business (B2B) e-commerce

Which of the following is NOT one of the three basic components of a successful e-commerce model?

Capital

The ______ is a security technique associated with the use of credit cards at the time of purchase that checks additional digits printed on the back of the credit cards.

Card Verification Number

Which of the following forms of e-commerce has created an opportunity for many people to make a living out of selling items on auction Web sites?

Consumer-to-consumer (C2C) e-commerce

_____ is a form of e-commerce in which the length of the sales process varies from a few hours to a few days, and there are one or two people involved in the decision-making process.

Consumer-to-consumer (C2C) e-commerce

_____ is a subset of e-commerce that involves electronic transactions between consumers using a third party to facilitate the process.

Consumer-to-consumer (C2C) e-commerce

_____ is an approach used to capture user-provided information, such as information from warranties, surveys, user registrations, and contest-entry forms completed online.

Explicit personalization technique

Which of the following statements is true of retargeting?

It employs personalized ads to direct shoppers back to a retailer's Web site they previously abandoned.

_____ divides the pool of potential customers into subgroups usually defined in terms of demographic characteristics.

Market segmentation

_____ is a standard that spells out measures and security procedures to safeguard a card issuer, a cardholder, and a merchant.

Payment Card Industry (PCI)

The _____ is a standard set of specifications for Internet applications that run on handheld, wireless devices that effectively serves as a Web browser for such devices.

Wireless Application Protocol

A digital certificate verifies ______.

both purchaser and supplier identities

Based on a Supreme Court ruling, an Internet-based merchant needs to charge sales tax only when _____.

buyers live in a state where the merchant has a physical presence

Authentication technologies are used by many organizations to _____.

confirm the identity of a user requesting access to information or assets

The growth of _____ is responsible for reducing the use of the classified pages of newspapers to advertise and sell personal items, so it has a negative impact on that industry.

consumer-to-consumer (C2C) e-commerce

The predominant pricing model used in a blind advertising network and abbreviated CPC is _____.

cost per click

A(n) _____ is a single Web site that offers many products and services at one Internet location.

cybermall

The elimination of organizations that operate between the producer and the consumer is called _____.

disintermediation

A(n) _____ is a Web site that offers personalized shopping consultations for shoppers interested in upscale, contemporary clothing and accessories.

e-boutique

Conversion to an e-commerce or m-commerce system enables organizations to:

improve the level of customer service.

A(n) _____ is an HTML code, not visible on a displayed Web page, that contains keywords representing the Web site's content, which search engines use to build indexes pointing to the Web site.

meta tag

A reason for the growth in business-to-consumer (B2C) e-commerce is that online B2C shoppers have the ability to design a _____ product.

personalized

The number of mobile Web sites worldwide is expected to grow rapidly because of:

the development of new and useful applications.

Which of the following forms of e-commerce offers customers the ability to design a personalized product?

​Business-to-consumer (B2C) e-commerce