Chapter 9 Research Design
A disadvantage of computerized survey administration is that
Not everyone has access to computers
Branching items are useful when
Some participants need to skip inappropriate items
Researchers typically hope that a survey have a response rate of <b>at least</b> ____%.
50
One of the major problems facing Web-based surveys is
A difficulty in finding a truly random sample
Some participants have a tendency to agree with any statement on an inventory. This tendency is called
Acquiescence
A disadvantage of closed-ended questions is that
All of the above
The categories of "apples" and "oranges" are
Mutually exclusive
The survey question, "Rate your agreement: College students should receive grades in their courses because this prepares them for the competitive world outside of college" is not particularly well-written because
It addresses more than one issue in a single item
The survey question, "Do you believe that for every dollar of tax increase there should be $2 in spending cuts with the savings earmarked for deficit and debt reduction" is not a particularly well-written item because
It shows bias
The main advantage of telephone survey administration is
Low cost
Rating scales are
Measurement instruments
If I answer a question differently on a questionnaire because I am afraid of what other people will think of me, I am showing
The social desirability tendency
Closed-ended questions are useful because
They are easily standardized and coded
Before you ask survey respondents how often they smoke, you should first ask
Whether they smoke at all
One way to detect dishonest responses on a questionnaire is to use
a verification key
Dropoff administration of a survey would be most likely done with a group whose members are likely to be
at the same place at different times
Which of the following is NOT a problem in face to face interviewing?
d. Problems in answering questions in the intended order
A verification key checks for
influence of social desirability
The first step in conducting a questionnaire survey is to
list specific objectives to be achieved by questionnaire
For an item on a survey to be clear, the alternatives must be
mutually exclusive and exhaustive
Open-ended questions are more appropriate for
preliminary studies
A Likert scale is a(n)
rating scale, often with seven or nine categories
A major advantage of using a computer for survey administration is
social desirability is reduced
The reliability of the data from survey studies depends mainly on
the response rate
A major advantage of open ended questions is that
they allow respondents to expand on their answers
