Chapter 9 Research Design

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A disadvantage of computerized survey administration is that

Not everyone has access to computers

Branching items are useful when

Some participants need to skip inappropriate items

Researchers typically hope that a survey have a response rate of <b>at least</b> ____%.

50

One of the major problems facing Web-based surveys is

A difficulty in finding a truly random sample

Some participants have a tendency to agree with any statement on an inventory. This tendency is called

Acquiescence

A disadvantage of closed-ended questions is that

All of the above

The categories of &quot;apples&quot; and &quot;oranges&quot; are

Mutually exclusive

The survey question, &quot;Rate your agreement: College students should receive grades in their courses because this prepares them for the competitive world outside of college&quot; is not particularly well-written because

It addresses more than one issue in a single item

The survey question, &quot;Do you believe that for every dollar of tax increase there should be $2 in spending cuts with the savings earmarked for deficit and debt reduction&quot; is not a particularly well-written item because

It shows bias

The main advantage of telephone survey administration is

Low cost

Rating scales are

Measurement instruments

If I answer a question differently on a questionnaire because I am afraid of what other people will think of me, I am showing

The social desirability tendency

Closed-ended questions are useful because

They are easily standardized and coded

Before you ask survey respondents how often they smoke, you should first ask

Whether they smoke at all

One way to detect dishonest responses on a questionnaire is to use

a verification key

Dropoff administration of a survey would be most likely done with a group whose members are likely to be

at the same place at different times

Which of the following is NOT a problem in face to face interviewing?

d. Problems in answering questions in the intended order

A verification key checks for

influence of social desirability

The first step in conducting a questionnaire survey is to

list specific objectives to be achieved by questionnaire

For an item on a survey to be clear, the alternatives must be

mutually exclusive and exhaustive

Open-ended questions are more appropriate for

preliminary studies

A Likert scale is a(n)

rating scale, often with seven or nine categories

A major advantage of using a computer for survey administration is

social desirability is reduced

The reliability of the data from survey studies depends mainly on

the response rate

A major advantage of open ended questions is that

they allow respondents to expand on their answers


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