Chapter Thirteen: Preparing Your Speech

Audience Attitudes, Beliefs, and Values

each one also interprets your speech through his or her sense of self. *Self-concept- attitudes, beliefs, and values you have about yourself

Step Two: Investigate

finding resources to use in developing your presentation *includes planning your research strategy, conducting your research, and evaluating the resources

Keys to Evaluating your resources

relevancy currency authority objectivity consensual validation

Audience demographics

their age, sex, education level, group memberships, socioeconomic status, family status, and cultural background.

Audience analysis Keys

-Audience demographics -Audience Attitudes, Beliefs, and Values -Audience Type -Audience Knowledge

Considering speech topics

1- Interests and Experiences (If you feel passionately about your topic, you are more likely to inspire your audience) 2- Brainstorming 3- Concept Map, a drawing showing connections among related ideas

Chapter 13 Outline

1. Preparing Your Speech: Five Steps 2. Choosing Your Speech Topic 3. Analyzing Your Audience 4. Planning Your Research Strategy 5. Conducting Your Research

Preparing Your Speech: five steps

1. Think 2. Investigate 3. Compose 4. Rehearse 5. Revise

specific purpose statement

A sentence summarizing the main idea, or claim, which the speech will support. It should be stated clearly toward the beginning of the speech.

Planning research strategy

A successful research strategy includes (1) identifying your information needs (2) drawing on your personal knowledge (3) talking with librarians (4) determining how to document and file your research findings

Your specific purpose statement is influenced by all of the following except _____.

A.research strategy B.general purpose C.audience analysis D.speech topic (A) IS CORRECT

Step one: Think

Determine the purpose of your speech, choose the topic, and consider how to adapt it to your audience.

Conducting Research

Primary Resources- direct accounts, straight from the original source (ex. firsthand descriptions of events, diary writings, photographs of events) Secondary Resources- works that analyze and interpret primary resources (ex. takes info from a prim. and includes additional opinions on the topic)

Identifying Your General Purpose (speech reasoning)

Speeches typically have one of three purposes: 1. Informative- educate your audience about a topic 2. Persuasive- reinforce or change listeners' attitudes and beliefs and may motivate them to take certain actions 3. Special occasion- entertain, celebrate, commemorate, or inspire

Successful public speakers incorporate...

The Cooperative Principle *this makes their message informative, honest, relevant, and clear

Choosing your speech topic

Think is to identify why you are giving a speech and choose a speech topic *you may want to pick one that interests you

Step five: Revise

adapting it based on the feedback you received while rehearsing *you can also improve your speech by being critically self-reflective

Analyzing your audience

audience analysis—a process of identifying important characteristics about audience members, and using this information to prepare a speech. *topic adaption

Audience Type

captive audience- meaning that your listeners are required to attend the presentation voluntary audience- attends out of self-interest or to fulfill some personal need

When planning your research strategy, consider which background content—such as definitions or historical context—your audience may need explained. This is part of _____.

identifying your information needs

Public speaking

is the process of preparing and delivering a message to an audience to achieve a specific purpose

Audience Knowledge

knowledge of speech topic

While researching your speech, check that your sources are _____ to ensure that they aren't providing biased information.

objective

Step three: compose

outlining your ideas and planning any visual support

Step four: Rehearse

practice your presentation on your own and in front of others, inviting feedback for improvements *time to work on your nonverbal skills—including eye contact, gestures, and facial expressions