Chapters 3,4,5,7: Culture

1. Marketers have responded to Americans' increasing concern for the environment with an approach called _____. a. green marketing b. clean marketing c. environmental marketing d. activist marketing e. cause-related marketing

A

1. Which type of marketing ties a company and its products to an issue or cause with the goal of improving sales or corporate image while providing benefits to the cause? a. cause-related marketing b. green marketing c. nonprofit marketing d. image marketing e. corporate marketing

A

A household's purchasing power is a function of which of the following? a. income and accumulated wealth b. age and gender c. income and education d. occupation and income e. social class and education

A

Nargas recently moved to the U.S. from Iran and wears a Hijab when out in public. This is an example of _____. a. a cressive norm b. an enacted norm c. a comprehensive norm d. an adapted norm e. none of the above are correct

A

Which of the following describes a population in terms of its size, distribution, and structure? a. geographics b. demographics c. psychographics d. censographics e. behaviorgraphics

A

Which of the following is the most widely applied single cue we use to initially evaluate and define individuals we meet? a. occupation b. age c. income d. gender e. education

A (i think)

1. ____ are widely held beliefs that affirm what is desirable. a. Norms b. Cultural values c. Precepts d. Prescriptions e. Orientations

B

Bill just got pulled over by a police officer for speeding. This represents the violation of ___. a. a cressive norm b. an enacted norm c. a comprehensive norm d. an adapted norm e. none of the above are correct

B

The act of learning one's own culture is referred to as _____. a. acculturation b. enculturation c. normative behavior d. modeling e. none of the above are correct

B

What has been found to improve the results of cause-related marketing programs? a. the amount of money donated b. the fit between the company and the cause c. supporting causes that help children d. supporting causes that help the environment e. longer commitments to supporting a cause

B (i think, not sure)

1. The practice whereby a firm promotes environmental benefits that are unsubstantiated and on which they don't deliver is known as ________. a. eco-friendly b. envirosafe c. greenwashing d. earthsafe e. none of the above

C

1. _____ is consumers' efforts to reduce their reliance on consumption and material possessions. a. Downsizing b. Dematerialization c. Voluntary simplicity d. Demarketing e. Voluntary withdrawal

C

9. The children of the original baby boomers are known as _____. a. the baby bust generation b. Generation X c. Generation Y d. Generation Z e. the Millennial generation

C

A(n) _____ is based on an attribute over which the individual has little or no control. a. traditional role b. achievement role c. ascribed role d. gender identity e. gender orientation

C (i think)

1. Which of the following is a challenge facing marketers who implement cause-related marketing programs? a. It does not increase consumers' trust in the company. b. A company's commitment to a cause is not important to most consumers. c. Only a small percentage of consumers are likely to switch brands based on CRM when price and quality are equal. d. Consumer skepticism and apathy are demonstrated. e. All of the above are challenges facing those who implement cause-related marketing programs.

D

1. e behaviors considered appropriate for males and females in a given society are known as _____. a. gender b. sex c. gender identity d. gender roles e. gender continuum

D

4. An estimate by the consumer of how much money he or she has available to spend on nonessentials is known as _____. a. objective discretionary income (ODI) b. adjusted gross income (AGI) c. adjusted discretionary income (ADI) d. subjective discretionary income (SDI) e. subjective gross income (SGI)

D

1. Which of the following is a traditional American value? a. youth b. competition c. active d. hard work e. all of the above

E

A characteristic of a culture is that it is ___. a. comprehensive b. adaptive c. we're seldom aware of its effects d. acquired via enculturation/ acculturation e. all of the above are correct

E

which term describes consumers' purchase and use of automobiles, homes, yachts, clothes, and so forth primarily to demonstrate their great wealth? a. conspicuous consumption b. outrageous consumption c. obnoxious consumption d. nouveaux consumption e. "blue blood" consumption

a

10. A hierarchical division of a society into relatively distinct and homogeneous groups with respect to attitudes, values, and lifestyles is known as a _____. a. social stratum b. social class system c. caste system d. social continuum e. societal ranking

b

6. A(n) _____ is a group of persons who have experienced a common social, political, historical, and economic environment. a. census age group b. age cohort c. cognitive group d. chronological group e. demographic age

b

8. The largest, most diverse generational segment is ____. a. Generation X b. Generation Y c. Generation Z d. baby boomers e. tweens

b (i think)

5. One's perceived age, a part of one's self-concept, is known as _____. a. felt age b. real age c. cognitive age d. perceptual age e. chronological age

c

7. Which generation is NOT part of the mature market? a. pre-Depression b. Depression c. Generation X d. baby boom e. all of the above are part of the mature market

c

9. The children of the original baby boomers are known as _____. a. the baby bust generation b. Generation X c. Generation Y d. Generation Z e. the Millennial generation

c

Which index is published by the Human Rights Campaign Foundation and measures how equitably a company treats its GLBT (Gay, Lesbian, Bisexual, and Transgender) employees, customers, and investors? a. corporate equality index (CEI) b. corporate GLBT index c. corporate identity index (CII) d. gay rights index (GRI) e. green index

not sure, maybe A