Three step change model (Lewin)
three step process
1 Unfreeze the status quo, 2 move to a new state, 3 refreeze
Move to a New State
involves actually introducing the change. The process of helping people to implement the change
Unfreeze the Status Quo
involves preparing the business for the fact that important change is necessary. Assist people to 'unlearn' their current behavior and change their thinking
Tip for moving
briefly (one sentence) outline the change to be undertaken
what management do to unfreeze
Apply Lewin's Force Field Analysis - ensure that driving forces and restraining forces, Use communication to break down resistance - ensure people understand the reasons and benefits of the change
Advantages of Lewin's 3 step change model
Change is managed in a logical and inclusive manner, Lower resistance
what management do to refreeze
Ensuring the new way is accepted and forms part of the corporate culture of the business, Reward/provide incentives to staff who successfully embrace and implement the change
Disadvantages of Lewin's 3 step change model
Lewin's theory has been criticized as being overly simplistic, More modern theories are more detailed and methodical in their approach
what management do to move
Provide support in the form of training, Empower staff to be part of the change process
Re-freeze
Re-freezing ensures the changes are embedded in the business. Involves establishing stability once the changes have been made
Tip for refreeze
always conclude with a reference to the new shared/collective acceptance and embracing of the change in the case study
Tip for unfreeze
always give an example of a fear or concern that relates to the case study as an example of behavior that needs to be un-frozen