Three step change model (Lewin)

three step process

1 Unfreeze the status quo, 2 move to a new state, 3 refreeze

Move to a New State

involves actually introducing the change. The process of helping people to implement the change

Unfreeze the Status Quo

involves preparing the business for the fact that important change is necessary. Assist people to 'unlearn' their current behavior and change their thinking

Tip for moving

briefly (one sentence) outline the change to be undertaken

what management do to unfreeze

Apply Lewin's Force Field Analysis - ensure that driving forces and restraining forces, Use communication to break down resistance - ensure people understand the reasons and benefits of the change

Advantages of Lewin's 3 step change model

Change is managed in a logical and inclusive manner, Lower resistance

what management do to refreeze

Ensuring the new way is accepted and forms part of the corporate culture of the business, Reward/provide incentives to staff who successfully embrace and implement the change

Disadvantages of Lewin's 3 step change model

Lewin's theory has been criticized as being overly simplistic, More modern theories are more detailed and methodical in their approach

what management do to move

Provide support in the form of training, Empower staff to be part of the change process

Re-freeze

Re-freezing ensures the changes are embedded in the business. Involves establishing stability once the changes have been made

Tip for refreeze

always conclude with a reference to the new shared/collective acceptance and embracing of the change in the case study

Tip for unfreeze

always give an example of a fear or concern that relates to the case study as an example of behavior that needs to be un-frozen