chp 13 marketing application pt2
creating a facebook page for the buisness
Neither SEO or SEM
purchasing an online banner ad on a popular restaurant industry website
Neither SEO or SEM
initiating a google adwords campaign to improve search engine results ranking for their website
Search Engine Marketing (SEM)
purchasing pay-per-click sponsored so that a link to the company's website appears at the top right portion of the search engine results page
Search Engine Marketing (SEM)
increasing the website's popularity and "stickiness" by improving its ease of navigation
Search Engine Optimization (SEO)
making it easier for site visitors to share website content via social media, such as twitter and linkedin
Search Engine Optimization (SEO)
writing a weekly blog aimed at helping restaurant start-ups
Search Engine Optimization (SEO)
