chpt 15 Place P

When American Airlines severed its relationships with online ticketers Orbitz and Expedia in favor of selling directly to customers through its own website, it was an example of Blank______.

disintermediation

When a producer of kitchen appliances decides to terminate its distributors and sell directly to retailers, it is an example of Blank______.

disintermediation

When a producer of kitchen appliances decides to terminate its distributors and sell directly to retailers, it is an example of ______.

disintermediation

When the producers of kitchen appliances decides to terminate its distributors and sell directly to retailers, it is an example of ______.

disintermediation

Which of the following is a type of vertical conflict?

disintermediation

What term refers to the number of stores in a geographic area in which products are placed?

distribution density

As intermediaries, a key feature of agents and brokers is that they ______.

do not actually take title to a product, but bring together a seller and a buyer

Typically chosen for specialty products and services, ______ distribution allows only one retailer in a specific geographic region to carry the firm's products.

exclusive

Providing financing, grading products, and providing marketing information and research are _____ functions of intermediaries.

facilitating

The management at Target stores was angry with Goodyear Tire Company about its decision to also sell its brand through Walmart. This is an example of Blank______.

horizontal channel conflict

When franchisees like car dealerships believe they are located too close to each other, Blank______ might arise.

horizontal channel conflict

A(n) ______channel has intermediaries between the producer and consumers that perform various channel functions.

indirect

In a(n) ______ channel, there are one or more intermediaries between the manufacturer and the consumer.

indirect

The highest level of distribution density in which products and services are placed in as many outlets as possible, is known as ______distribution.

intensive

The over 1 million ATM machines owned by Visa are an example of Visa's strategy to provide a(n) Blank______ distribution of cash.

intensive

What are the three degrees of distribution density considered by manufacturers?

intensive exclusive selective

When an individual attempts to sell their handcrafted jewelry at an art fair, this is is an example of a(n) ______ channel of distribution.

direct

What are the two types of marketing channels?

direct and indirect

A(n) _____ channel allows ultimate consumers to deal with producers instead of intermediaries for purchases.

direct

What statement is TRUE about marketing channels?

Indirect channels are longer than direct ones.

______ add value by performing transactional, logistical, and facilitating functions.

Intermediaries

What is the purpose of a marketing channel?

It makes possible the flow of products and services from a producer, through intermediaries, to a buyer.

------conflict occurs between different levels in a marketing channel, such as between a wholesaler and a retailer. (Enter one word in the blank.)

Vertical

Match the intermediary with its correct description. wholesaler Broker or Agent Middleman Retailer

WHole saler An intermediary who sells to other intermediaries, usually to retailers Broker or Agent An intermediary with legal authority to act on behalf of the manufacturer Middleman Any intermediary between the manufacturer and end-user markets Retailer An intermediary who sells to consumers

If a manufacturer is trying to determine which channel and intermediaries they prefer to use for selling a product, what three factors should they definitely consider?

Which will best satisfy the buying requirements of the target market? Which will be the most profitable? Which will provide the best coverage of the target market?

When a wood furniture manufacturer has his unique shop attached to his plant, and sells from that space, as well as via catalog and the Internet, it is an example of ______.

a direct channel

The individuals or firms involved in the process of making products available to consumers or industrial users are referred to as ______.

a marketing channel

A sequence of firms that perform activities required to create and deliver a product or service to ultimate consumers or industrial users is known as Blank______.

a supply chain

Logistics involves _____.

activities that focus on getting the right products to the right place at the right time at the lowest possible cost

Each intermediary in the marketing channel ______.

adds value in terms of the functions it performs

Disintermediation is a vertical conflict between the channel partners where one channel member ______ another to buy or sell a product ______.

bypasses; directly

A retailer is an intermediary that sells to ____.

consumers

Manufacturers often use intermediaries to distribute their products because intermediaries ______.

create value for buyers

Assorting, storing, sorting, and transporting are ______ functions of intermediaries.

logistical

What are the three functions performed by intermediaries in a marketing channel?

logistical functions facilitating functions transactional functions

Those activities that focus on getting right amount of the right products to the right place at the right time at the lowest possible cost are known as Blank______.

logistics

The goal of supply chain management is to integrate and organize what two activities across the various firms in a supply chain in order to create and deliver products and services to provide value to customers?

logistics information

In exclusive distribution, how many retailers are used for a specified geographical area?

only one

What are two benefits associated with reverse logistics?

reduced waste in landfills lowered operating costs for companies

What intermediary sells specifically to consumers?

retailer

The process of reclaiming recyclable and reusable materials, returns, and reworks from the point of consumption or use for repair, remanufacturing, redistribution, or disposal is known as Blank______ logistics.

reverse

In which form of distribution intensity will firms use only a few retailers in a specific geographical area to carry its products?

selective

Which of the following degrees of distribution weds some of the market coverage benefits of intensive distribution to the control over resale evident with exclusive distribution?

selective distribution

Carlos' firm manufactures custom-made furniture that is sold through various furniture retailers. Carlos sources the wood he needs from various lumber manufacturers and uses a distributor to get his products to the retail stores for sale. The suppliers of the wood, the distributor, and the retail stores are all part of a ______.

supply chain

The integration and organization of information and logistics activities across firms in a supply chain in order to create and deliver products and services to provide value to customers is referred to as ______ management

supply chain

Decisions regarding which two factors affect the selection of a marketing channel and intermediaries?

target market coverage buyer requirements

What is reverse logistics?

the process of reclaiming recyclable and reusable materials for repair, redistribution, or disposal

Channel conflict occurs between ______.

two different channel members

The two types of channel conflict are ______.

vertical and horizontal

A direct channel is one that moves a product from the manufacturer to a consumer ______.

without a retailer