CIS 205 - Module 1, Chapter 3

Ebusiness revenue models

-Advertising fees -License fees -Subscription fees -Transaction fees -Value-added service fees

Web browser

Allows users to access the WWW

Hitbots

Create the illusion that a large number of potential customers are clicking the advertiser's links, when in fact there is no likelihood that any of the clicks will lead to profit for the advertiser.

User-contributed content

Created and updating by many users for many users

Categories of knowledge-based assets

Explicit knowledge Tacit knowledge

Digital Darwinism

Implies that organizations that cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction

Ebusiness

Includes ecommerce along with all activities related to internal and external business operations

Knowledge management

Involves capturing, classifying, evaluating, retrieving, and sharing information assets in a way that provides context for effective decisions and actions

Open system

Nonproprietary hardware and software based on publicly known standards that allows third parties to create add-on products to plug into or interoperate with the system

Tags

Specific keywords or phrases incorporated into website content for means of classification or taxonomy

Three qualities of Web 2.0

-Collaboration -Sharing -Free

Common ebusiness forms

-Content providers -Infomediaries -Online marketplaces -Portals -Service providers -Transaction brokers

Examples of intermediation

-Disintermediation -Reintermediation -Cybermediation

The Internet's impact on information

-Easy to compile -Increased richness -Increased reach -Improved content

Ebusiness Tools

-Email -Instant message -Podcasting -Videoconferencing -Web conferencing -Content Management System

Reasons for growth of the WWW

-Microcomputer revolution -Advancements in networking -Easy browser software -Speed, convenience, and low cost of email -Web pages easy to create and flexible

Clickstream data can reveal

-Number of page views -Pattern of websites visited -Length of stay on a website -Date and time visited -Number of customers with shopping carts -Number of abandoned shopping carts

Types of Tags

-Social tagging -Folksonomy -Website bookmark -Social bookmarking

The Internet has had an impact on almost every industry including

-Travel -Entertainment -Electronics -Financial services -Retail -Automobiles -Education and Training

Semantic Web

A component of Web 2.0 that describes things in a way that computers can understand

Internet

A massive network that connects computers all over the world and allows them to communicate with one another

Disruptive technology

A new way of doing things that initially does not meet the needs of existing customers

Ebusiness model

A plan that details how a company creates, delivers, and generates revenues on the Internet

Pop-up ad

A small web page containing an advertisement

Viral marketing

A technique that induces websites or users to pass on a marketing message

Web 1.0

A term to refer to the WWW during its first few years of operation between 1991 and 2003

Heat map

A two-dimensional representation of data in which values are represented by colors.

Intermediary

Agents, software, or businesses that provide a trading infrastructure to bring buyers and sellers together

Affiliate program

Allows a business to generate commissions or referral fees when a customer visiting its website clicks a link to another merchant's website.

Social network

An application that connects people by matching profile information

Web 3.0

Based on "intelligent" Web applications using natural language processing, machine-based learning and reasoning, and intelligence applications

Banner ad

Box running across a web page that contains advertisements

Associate program (affiliate program)

Businesses generate commissions or royalties

Ecommerce

Buying and selling of goods and services over the Internet

Collective intelligence

Collaborating and tapping into the core knowledge of all employees, partners, and customers

Wiki

Collaborative Web page that allows users to add, remove, and change content, which can be easily organization and reorganized as required

Search engine optimization

Combines art along with science to determine how to make URLs more attractive to search engines resulting in higher search engine ranking

Explicit knowledge

Consists of anything that can be documented, achieved, and codified, often with the help of IT

Search engine ranking

Evaluates variables that search engines use to determine where a URL appears on the list of search results

Egovernment

Involves the use of strategies and technologies to transform government(s) by improving the delivery of services and enhancing the quality of interaction between the citizen-consumer within all branches of government

Tacit knowledge

Knowledge contained in people's heads

Interactivity

Measures advertising effectiveness by counting visitor interactions with the target ad, including time spent viewing the ad, number of pages viewed, and number of repeat visits to the advertising

Personalization

Occurs when a company knows enough about a customer's likes and dislikes that it can fashion offers more likely to appeal to that person

Blog

Online journal that allows users to post their own comments, graphics, and video

Sustaining technology

Produces an improved product customers are eager to buy

World Wide Web (WWW)

Provides access to Internet information through documents including text, graphics, audio, and video files that use a special formatting language called HTML

The Long Tail

Refers to the tail of a typical sails curve

Hypertext Transport Protocol

The Internet protocol Web browsers use to request and display Web pages using URL

Mass customization

The ability of an organization to tailor its products or services to the customers' specifications

Deep web

The large part of the Internet that is inaccessible to conventional search engines.

Web 2.0

The next generation of Internet use - a more mature, distinctive communications platform characterized by three qualities

Dark web

The portion of the Internet that is intentionally hidden from search engines, uses masked IP addresses, and is accessible only with a special web browser

Click fraud

The practice of artificially inflating traffic statistics for online advertisements.

Social networking

The practice of expanding your business and/or social contacts by a personal network

Clickstream Analytics

The process of collecting, analyzing and reporting aggregate data about which pages a website visitor visits—and in what order.

Collaboration system

Tools that support the work of teams or groups by facilitating the sharing and flow of information

Clickstream data

Tracks the exact of a consumer's navigation through a website

Website ebuisness analytics

Uses clickstream data to determine the effectiveness of the site as a channel-to-market.

Website traffic analytics

Uses clickstream data to determine the efficiency of the site for the users and operates at the server level

Mashup

Website or Web application that uses content from more than one source to create a completely new product or service

Search Engines

Website software that finds other pages based on keyword matching similar to Google

Social media

Websites that rely on user participation and user-contributed content

Innovator's Dilemma

discusses how established companies can take advantage of disruptive technologies without hindering existing relationships with customers, partners, and stakeholders

HTML

hypertext markup language

Crowdsourcing

the wisdom of the crowd

URL

universal resource locator