CIS 205 - Module 1, Chapter 3
Ebusiness revenue models
-Advertising fees -License fees -Subscription fees -Transaction fees -Value-added service fees
Web browser
Allows users to access the WWW
Hitbots
Create the illusion that a large number of potential customers are clicking the advertiser's links, when in fact there is no likelihood that any of the clicks will lead to profit for the advertiser.
User-contributed content
Created and updating by many users for many users
Categories of knowledge-based assets
Explicit knowledge Tacit knowledge
Digital Darwinism
Implies that organizations that cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction
Ebusiness
Includes ecommerce along with all activities related to internal and external business operations
Knowledge management
Involves capturing, classifying, evaluating, retrieving, and sharing information assets in a way that provides context for effective decisions and actions
Open system
Nonproprietary hardware and software based on publicly known standards that allows third parties to create add-on products to plug into or interoperate with the system
Tags
Specific keywords or phrases incorporated into website content for means of classification or taxonomy
Three qualities of Web 2.0
-Collaboration -Sharing -Free
Common ebusiness forms
-Content providers -Infomediaries -Online marketplaces -Portals -Service providers -Transaction brokers
Examples of intermediation
-Disintermediation -Reintermediation -Cybermediation
The Internet's impact on information
-Easy to compile -Increased richness -Increased reach -Improved content
Ebusiness Tools
-Email -Instant message -Podcasting -Videoconferencing -Web conferencing -Content Management System
Reasons for growth of the WWW
-Microcomputer revolution -Advancements in networking -Easy browser software -Speed, convenience, and low cost of email -Web pages easy to create and flexible
Clickstream data can reveal
-Number of page views -Pattern of websites visited -Length of stay on a website -Date and time visited -Number of customers with shopping carts -Number of abandoned shopping carts
Types of Tags
-Social tagging -Folksonomy -Website bookmark -Social bookmarking
The Internet has had an impact on almost every industry including
-Travel -Entertainment -Electronics -Financial services -Retail -Automobiles -Education and Training
Semantic Web
A component of Web 2.0 that describes things in a way that computers can understand
Internet
A massive network that connects computers all over the world and allows them to communicate with one another
Disruptive technology
A new way of doing things that initially does not meet the needs of existing customers
Ebusiness model
A plan that details how a company creates, delivers, and generates revenues on the Internet
Pop-up ad
A small web page containing an advertisement
Viral marketing
A technique that induces websites or users to pass on a marketing message
Web 1.0
A term to refer to the WWW during its first few years of operation between 1991 and 2003
Heat map
A two-dimensional representation of data in which values are represented by colors.
Intermediary
Agents, software, or businesses that provide a trading infrastructure to bring buyers and sellers together
Affiliate program
Allows a business to generate commissions or referral fees when a customer visiting its website clicks a link to another merchant's website.
Social network
An application that connects people by matching profile information
Web 3.0
Based on "intelligent" Web applications using natural language processing, machine-based learning and reasoning, and intelligence applications
Banner ad
Box running across a web page that contains advertisements
Associate program (affiliate program)
Businesses generate commissions or royalties
Ecommerce
Buying and selling of goods and services over the Internet
Collective intelligence
Collaborating and tapping into the core knowledge of all employees, partners, and customers
Wiki
Collaborative Web page that allows users to add, remove, and change content, which can be easily organization and reorganized as required
Search engine optimization
Combines art along with science to determine how to make URLs more attractive to search engines resulting in higher search engine ranking
Explicit knowledge
Consists of anything that can be documented, achieved, and codified, often with the help of IT
Search engine ranking
Evaluates variables that search engines use to determine where a URL appears on the list of search results
Egovernment
Involves the use of strategies and technologies to transform government(s) by improving the delivery of services and enhancing the quality of interaction between the citizen-consumer within all branches of government
Tacit knowledge
Knowledge contained in people's heads
Interactivity
Measures advertising effectiveness by counting visitor interactions with the target ad, including time spent viewing the ad, number of pages viewed, and number of repeat visits to the advertising
Personalization
Occurs when a company knows enough about a customer's likes and dislikes that it can fashion offers more likely to appeal to that person
Blog
Online journal that allows users to post their own comments, graphics, and video
Sustaining technology
Produces an improved product customers are eager to buy
World Wide Web (WWW)
Provides access to Internet information through documents including text, graphics, audio, and video files that use a special formatting language called HTML
The Long Tail
Refers to the tail of a typical sails curve
Hypertext Transport Protocol
The Internet protocol Web browsers use to request and display Web pages using URL
Mass customization
The ability of an organization to tailor its products or services to the customers' specifications
Deep web
The large part of the Internet that is inaccessible to conventional search engines.
Web 2.0
The next generation of Internet use - a more mature, distinctive communications platform characterized by three qualities
Dark web
The portion of the Internet that is intentionally hidden from search engines, uses masked IP addresses, and is accessible only with a special web browser
Click fraud
The practice of artificially inflating traffic statistics for online advertisements.
Social networking
The practice of expanding your business and/or social contacts by a personal network
Clickstream Analytics
The process of collecting, analyzing and reporting aggregate data about which pages a website visitor visits—and in what order.
Collaboration system
Tools that support the work of teams or groups by facilitating the sharing and flow of information
Clickstream data
Tracks the exact of a consumer's navigation through a website
Website ebuisness analytics
Uses clickstream data to determine the effectiveness of the site as a channel-to-market.
Website traffic analytics
Uses clickstream data to determine the efficiency of the site for the users and operates at the server level
Mashup
Website or Web application that uses content from more than one source to create a completely new product or service
Search Engines
Website software that finds other pages based on keyword matching similar to Google
Social media
Websites that rely on user participation and user-contributed content
Innovator's Dilemma
discusses how established companies can take advantage of disruptive technologies without hindering existing relationships with customers, partners, and stakeholders
HTML
hypertext markup language
Crowdsourcing
the wisdom of the crowd
URL
universal resource locator
