CIS chapter 9 quiz
When demand for a product mistakenly gets distorted as it passes across the supply chain, it is called a ________.
bullwhip effect
SAP is the best-selling ________.
entreprise software
Some ERP vendors include in-memory-computing technology that provides ________ tools for ad hoc analysis, what-if scenario analysis, and machine learning that analyzes very large data sets.
Business intelligence
what are the challenges to the implementation of an ERP?
Estimated costs of implementation Changes in the project scope and customization Required business process management and organizational learning Estimated amount of time needed for implementation
Analytical CRM includes applications that ________.
analyze customer data for improving business performance
Enterprise applications have drawbacks mainly because they ________.
are very expensive to purchase and implement
How do information systems support the activities in a supply chain?
by reducing inventory levels
Customer relationship management primarily includes ________.
capturing and integrating customer data
An example of ________ includes someone taking out a loan and then being sold a checking account as well.
cross-selling
Determining the revenue produced by a customer and comparing the revenue to the expenses of acquiring and taking care of the customer is called ________.
customer lifetime value
Some say that a firm's most valuable asset is its ________.
customer relationships
A(n) ________ makes values from a central database available for applications that support all of an organization's internal business activities.
enterprise resource planning (ERP) system
In an enterprise system, the integrated software modules that focus on cash management and forecasting are related to ________.
finance and accounting
In an enterprise system, the integrated software modules that focus on labor costs and job skills are related to ________.
human resources
In an enterprise system, the integrated software modules that focus on production capacity are related to ________.
manufacturing and production
Customer relationship management applications that track campaign data are related to the ________ aspect of customer relationships.
marketing
A supply chain management system using a(n) ________ model bases production schedules on actual customer orders.
pull-based
If a company produces a custom-made automobile only after a customer has placed an order, it is an example of a(n) ________ production model.
pull-based
A supply chain management system using a(n) ________ model bases production schedules on forecasts.
push-based
Managers often maintain a(n) ________ as a buffer during unforeseen events.
safety stock
Customer relationship management applications that track Web sales and retail store sales are related to the ________ aspect of customer relationships.
sales
In an enterprise system, the integrated software modules that focus on return requests are related to ________.
sales and marketing
Customer relationship management applications that track social networking data are related to the ________ aspect of customer relationships.
service
Incorporating applications that allow customers to chat with one another about company products is an example of ________.
social CRM
A ________ chain is a network of organizations for obtaining raw materials.
supply
