CIS chapter 9 quiz

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When demand for a product mistakenly gets distorted as it passes across the supply​ chain, it is called a​ ________.

bullwhip effect

SAP is the​ best-selling ________.

entreprise software

Some ERP vendors include​ in-memory-computing technology that provides​ ________ tools for ad hoc​ analysis, what-if scenario​ analysis, and machine learning that analyzes very large data sets.

Business intelligence

what are the challenges to the implementation of an​ ERP?

Estimated costs of implementation Changes in the project scope and customization Required business process management and organizational learning Estimated amount of time needed for implementation

Analytical CRM includes applications that​ ________.

analyze customer data for improving business performance

Enterprise applications have drawbacks mainly because they​ ________.

are very expensive to purchase and implement

How do information systems support the activities in a supply​ chain?

by reducing inventory levels

Customer relationship management primarily includes​ ________.

capturing and integrating customer data

An example of​ ________ includes someone taking out a loan and then being sold a checking account as well.

cross-selling

Determining the revenue produced by a customer and comparing the revenue to the expenses of acquiring and taking care of the customer is called​ ________.

customer lifetime value

Some say that a​ firm's most valuable asset is its​ ________.

customer relationships

​A(n) ________ makes values from a central database available for applications that support all of an​ organization's internal business activities.

enterprise resource planning​ (ERP) system

In an enterprise​ system, the integrated software modules that focus on cash management and forecasting are related to​ ________.

finance and accounting

In an enterprise​ system, the integrated software modules that focus on labor costs and job skills are related to​ ________.

human resources

In an enterprise​ system, the integrated software modules that focus on production capacity are related to​ ________.

manufacturing and production

Customer relationship management applications that track campaign data are related to the​ ________ aspect of customer relationships.

marketing

A supply chain management system using​ a(n) ________ model bases production schedules on actual customer orders.

pull-based

If a company produces a​ custom-made automobile only after a customer has placed an​ order, it is an example of​ a(n) ________ production model.

pull-based

A supply chain management system using​ a(n) ________ model bases production schedules on forecasts.

push-based

Managers often maintain​ a(n) ________ as a buffer during unforeseen events.

safety stock

Customer relationship management applications that track Web sales and retail store sales are related to the​ ________ aspect of customer relationships.

sales

In an enterprise​ system, the integrated software modules that focus on return requests are related to​ ________.

sales and marketing

Customer relationship management applications that track social networking data are related to the​ ________ aspect of customer relationships.

service

Incorporating applications that allow customers to chat with one another about company products is an example of​ ________.

social CRM

A​ ________ chain is a network of organizations for obtaining raw materials.

supply


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