Clothing Concepts Exam 1

Dramaturgical theory

people dress differently based on the audience.

Pret-a-porter

"ready-to-wear"

Silhouette

physical shape or outline of a garment

Role Theory

-Also known as Social Learning Theory -We dress based on the roles we play. -We learn by imitating those around us, who serve as our role models.

Four levels of the continuum

-Cultural system -Fashion system -Negotiation with others (Social groups) -Negotiation with self (Individual choice)

Market-Infrastructure Theory

-Fashion system has pared down from the untold thousands of options and variations what its leaders believe the consumer wants -Not everything is available at any given time -Economic interests drive most fashion system decisions, though government interests ~such as a trade agreement with, or boycott of, a nation

Normative Socialization Theory

-Learning occurs through positive and negative reinforcement. -Compliments or criticism can affect the way we dress. -Seeks to ensure compliance with norms (overcomes deviance)

Impression formation

-Observer makes attribute and behavioral judgements of wearers based on observable characteristics -1st Four Minutes

Haute Couture

: "high fashion"

Avant-garde

: fashions that are unorthodox, experimental, perhaps unusual, or shocking

trend

: general direction in which a style is moving.

theory

A Collection of evidence, hypotheses, or principles used to explain social behavior.

Reasons ppl wear clothes

protection, adornment, status, modesty/immodesty

culture

A set of human made elements shared among those with a common language who lived in the same time and place

fad

short-lived styles

fashion

social process involving a style being introduced to general public and being accepted as appropriate for a time and occasion by the social majority

dress

Any intentional modification to the body or supplement added to the body

Trickle-across theory

Argues that a style can appear simultaneously in all class strata, just at different price points

Objective elements of culture

Artifacts: Dress, media outlets, building, tools

Uniqueness Theory

Fashion trends begin when people adopt a style that is exclusive or distinctive to current modes

ford

trend with strong sales volume and available at different price points and produced by different manufacturers; mass acceptance.

Fashion forward

used to describe styles that are gaining in acceptance

early adopters

watch fashion leaders.

Trickle-up theory

where fashion begins in the lower classes and is copied by a society's higher classes, Ex: denim jeans

Supplements

Indirect Alterants of Bodily Processes. Ex. Garments worn on the body, colored contact lens, make-up, jewelry, shoes, accessories, backpacks

costume

a style of clothing belonging to a particular cultural or historical context

apparel

actual garments constructed from fabric to cover the body

knock-off

adaptation of an original design

fashion followers

adopt the trend during the tail-end when the style is nearing obsolescence

Appearance Management

all activities and thought processes leading to the purchase and wear of clothing and body modifications.

appearance

all aspects of the human body that may be observed by others.

clothing

any tangible or material object connected to the human body

fashion innovators

are people who create a new style; they can be fashion designers or individuals with an artistic, unique sense of style

late adopters

are people who do not feel comfortable wearing a new style until it has been established as a trend

Fashion forecaster: Promostyl

are people who make choices for consumers ex.

Symbolic Interaction theory

attempts to explain interactions among individuals based on symbols that are used or understood by everyone in a particular group

Social stratification

categories for people according to race, age and income level -Individualists -Collectivists

Style

distinctive characteristics of clothing

The New Look: Zeitgeist in 1947

exemplifies the relationship between fashion and the zeitgeist

classic

fashions that endure time

Couturiere

female fashion designer

Trickle-down theory

is based on the idea of social class emulation -High society introduces new styles, which are seen and copied by the middle class -Once the middle class has adopted the style, the lower class adopts it -When a class sees their style adopted by the lower classes they discard that particular style in favor of a new one, and the cycle begins again

Couturier

male fashion designer

Collectivists

-Organized hierarchy -Concerned about the group -Share resources -Involved with group -Use dress for acceptance, compliments, and recognition

cultural system

-The culture of a society will determine whether a fashion system exists -Cultures that allow youthful experimentation and -search for identity are conducive to rapid changes in styles

Individualists

-Value self-reliance -Independence -Pursuit of Happiness -Friendly, but not overly -Thrive on Individual Expression

fashion leaders

-are people who are seen as authorities on clothing matters and are sought out for their opinions -pick up on the new style and adopt it, increasing the number of people who see the trend

Hamilton's Micro-Macro Continuum:

-developed by Jean Hamilton -organizes fashion from the macro (or group) level to the micro (or individual) level

Social Identity Theory

-people strive to either align with or distance themselves from specific categories of people -One way to achieve this is through clothing

The Fashion Cycle

1. innovator 2.Rise 3.accelerate 4.mass acceptance 5.decline 6.obsolscence

functions of dress

1.Provide immediate and visual cues 2.Protects body from physical, psychological, and social environments 3.Expresses relationships 4.Shows who to approach and who to avoid 5.Expresses self-esteem, personal values, and societal values 6.Reflects trends in technology, economy, religion, arts, morality, and patterns of living.

fashion trend

Begins when fashion innovators wear a new article of clothing or devise a new way of wearing an existing piece

Intentional modification

Direct Alterants of Bodily Processes. Ex. Tanning beds, tattoos, piercings, hair dyeing, diets and exercise to change one's body shape

subjective elements of culture

Values, norms, association, roles, beliefs