CMM Week 13
*Is Pinterest Still Relevant in 2020?* Blog: https://dayanadancheva.com/blog/is-Pinterest-relevant-in-2020/ *16 Ways to Use Pinterest* PR Daily: https://raganwellness.com/exclusive-new-research-to-be-unveiled-at-ragans-workplace-wellness-conference-set-for-next-wednesday/ *7 Things about Pinterest Every PR Pro Needs to Know* CommPR.biz: https://www.commpro.biz/ *Pinterest for PR, Social and SEO Karma* Social#PRChat: http://socialprchat.com/pinterest-for-pr-social-and-seo/
TikTok
*What is TikTok and Why PR Should Care* (skip to the bottom about strategy): https://prowly.com/magazine/what-is-tiktok-and-why-should-pr-pros-care/ *4 Timely PR Lessons for TikTok:* https://www.agilitypr.com/pr-news/public-relations/4-timely-pr-lessons-from-the-rise-of-tiktok/ *A Content Creator's Guide for TikTok:* https://medium.com/@TheDFellow/a-content-creators-guide-to-tiktok-cdfd7c7d9951
When to Use Twitter
Breaking news Crowdsourcing and building community Marketing and building your brand https://business.twitter.com/en/blog/good-copy-tips-writing-effective-tweets.html#:~:text=Remember%2C%20you%20want%20to%20write,for%20a%20well%2Dcrafted%20Tweet. https://madalynsklar.com/2020/04/twitter-copywriting-for-engaging-tweets/
Paying
Consider paying for boosting your posts Potentially pay an influencer
When to Use Facebook
Consider target audience Promotion/announcements Engagement Blog articles
Platforms
Facebook Twitter Instagram Snap Chat YouTube Pinterest TikTok
Guidelines [Instagram]
Fill out your Instagram profile completely, completing all fields Tag your pictures with relevant hashtags in the comments section, much like you do with Tweets Tag other users who are relevant to the post by typing their user name in the comments section The point of a social network is to engage with others, so always like and comment on other pictures you find interesting Share your Instagram activity on Facebook and Twitter, and promote it on your website with follow buttons Sign up for Iconosquare - a great tool for viewing your images in a web browser, monitoring your stats and promoting your stream on other social networks - https://pro.iconosquare.com/welcome.php?cs=1
Things to Think about When Considering Facebook
Scope Coverage Cost Considerations Immediacy
Developing your Page
Know goals and target audience Take time to fill out the About section Use profile pic and pinned posts to promote campaign Don't over post Use analytics Use images and videos Respond quickly https://www.postplanner.com/7-no-brainer-tips-to-write-awesome-facebook-post/
When Should PR People use Instagram as Part of their Plan?
New Hire New Product Upcoming Event Award
SnapChat
Snapchat Public Relations: https://glean.info/snapchat-public-relations/ 25 SnapChat Campaigns to Inspire your Snap Strategy: https://wallaroomedia.com/blog/snapchat/25-snapchat-campaigns-to-inspire-snap-strategy/ SnapChat Geofilters Strategy: https://www.forbes.com/sites/forbesagencycouncil/2020/03/03/11-ways-to-effectively-leverage-snapchats-geofilters-for-marketing/?sh=4569c7d966da The Ultimate Guide to SnapChat Marketing: https://adespresso.com/blog/ultimate-guide-marketing-snapchat/
Using Social Media
Social media can be used as either a primary tool (if you have low budget) or a secondary tool (to complement other tactics). Social media should be used in all campaigns if you have the expertise and staff to manage it correctly.
Breaks Barriers
Social media removes the middle man and creates the 2-way symmetrical model of public relations.
How We Use It
Social media should be used to: - To find influencers - To identify brand threats - To influence journalist's stories - To swiftly react to negative press - To make announcements Relationship management becomes easier. https://www.inc.com/john-boitnott/bhow-social-media-is-now-your-primary-public-rel.html https://www.wyliecomm.com/2021/02/how-to-engage-via-social-media/
When to Post on Facebook
Wednesday is the highest recommended day to post 11 a.m. and 1 p.m. on Wednesday is the most engaged time on Facebook You're safe to post weekdays between 9 a.m. to 3 p.m. Sunday is the least engaged day of the week The least recommended times include early mornings and late at night
Measuring
What should we measure to gauge social media success? https://blog.hootsuite.com/how-to-write-effective-ctas/ - Call to Action (CTA) - Pick strong action words
Writing for Youtube
YouTube will be like a TV PSA - Storyboard and script. Know your audience - do they even look at YouTube? Questions to ask: - Can you tie into other social media? - Can you create quality pieces? - Do you need a channel? https://www.pushkinpr.com/blog/why-youtube-should-be-part-your-public-relations-strategy/ https://www.prnewsonline.com/YouTube-analytics-Torossian
Actions That Make People Unfollow a Brand on Social Media
[Social Media PPT W13] 46% too many promotional messages 41.1% Information not relevant 34.9% They tweet too much 29.9% Use of Slang/Jargon Doesn't Fit Brand 17.9% Too quiet 15.3% They don't reply to me
Examples
https://www.agilitypr.com/pr-news/public-relations/best-use-of-social-media-violet-pr-executes-ibms-education-reform-campaign/ https://blog.hootsuite.com/social-media-campaign-strategy/